2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
34,993
YOUR WAY
26,940
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 2.4 | 3.0 | 6.3 | 4.1 | 3.6 | 4.9 | 2.6 | 26.9 |
| MATCHDAY | 3.6 | 3.7 | 8.2 | 5.4 | 4.7 | 5.7 | 3.7 | 35.0 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 13
- Bobblehead · 2
- Giveaway · 14
- Theme night · 13
- Opening night · 1
- Family day
Thursday, May 6 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Round Rock families will love
Films, shows and characters other clubs built theme nights on, where Round Rock ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Superman
Top 16% of club towns
6 clubs ran one in 2025–26
Try it Sun, May 9
- film02
Jurassic Park
Top 20% of club towns
4 clubs ran one in 2025–26, yours included
Try it Sun, May 23
- TV show03
Bluey
Top 23% of club towns
25 clubs ran one in 2025–26, yours included
Try it Sun, Jun 6
- brand04
Sesame Street
Top 27% of club towns
8 clubs ran one in 2025–26
Try it Sun, Sep 12
- brand05
Hello Kitty
Top 30% of club towns
8 clubs ran one in 2025–26
Try it Tue, May 4
- brand06
Pokémon GO
Top 36% of club towns
4 clubs ran one in 2025–26
Try it Fri, May 7
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Round Rock likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1H-E-BBOTH
- 2WhataburgerBOTH
- 3Torchy's Tacos
- 4Salt Lick Barbecue
- 5Franklin Barbecue
- 6Dr Pepper
- 7Topo Chico
- 8Blue Bell Creameries
- 9Fiesta Mart
- 10Central MarketBOTH
131 more on the full list.
- Hometown legend151×
H-E-B
retail
CITY TASTE#2EXPRESS FANSnot rankedON BOTH LISTSLOCAL PULL151× - Hometown legend100×
Kendra Scott
fashion
CITY TASTE#3EXPRESS FANSnot rankedLOCAL PULL100× - Hometown legend75×
Whataburger
dining
CITY TASTE#4EXPRESS FANSnot rankedON BOTH LISTSLOCAL PULL75× - Hometown legend43×
Tiff's Treats Cookie Delivery
dining
CITY TASTE#7EXPRESS FANSnot rankedLOCAL PULL43× - Hometown legend33×
Hayleycakes And Cookies
dining
CITY TASTE#9EXPRESS FANSnot rankedLOCAL PULL33× - Hometown legend27×
Favor Delivery
app
CITY TASTE#11EXPRESS FANSnot rankedLOCAL PULL27×
Food partners
Around Dell Diamond
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.