2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
28,345
YOUR WAY
17,936
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 1.3 | 3.5 | 3.8 | 1.3 | 4.0 | 1.4 | 2.5 | 17.9 |
| MATCHDAY | 1.5 | 6.1 | 7.8 | 3.5 | 2.6 | 3.1 | 3.9 | 28.3 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 12
- Bobblehead · 3
- Giveaway · 23
- Opening night · 1
- Family day
Thursday, May 13 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Sacramento families will love
Films, shows and characters other clubs built theme nights on, where Sacramento ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- brand01
Hello Kitty
Top 10% of club towns
8 clubs ran one in 2025–26
- brand02
Star Wars
Top 17% of club towns
63 clubs ran one in 2025–26
- film03
The Sandlot
Top 19% of club towns
4 clubs ran one in 2025–26
- brand04
Pokémon GO
Top 21% of club towns
4 clubs ran one in 2025–26
- film05
Peanuts
Top 22% of club towns
14 clubs ran one in 2025–26
- game06
Backyard Baseball
Top 26% of club towns
10 clubs ran one in 2025–26
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Sacramento likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Raley's
- 2Sutter Health
- 3Golden 1 Credit Union
- 4Scheels
- 5Round Table PizzaBOTH
- 6Jack's Urban Eats
- 7Pizza Rock
- 8Chando's Tacos
- 9Mikuni's
- 10Bluebird Cafe
119 more on the full list.
- Hometown legend75×
Visit California
travel
CITY TASTE#4RIVER CATS FANSnot rankedLOCAL PULL75× - Local favorite22×
Punchbowlsocial
dining
CITY TASTE#14RIVER CATS FANSnot rankedLOCAL PULL22× - Local favorite19×
Dutch Bros. Coffee
food and beverage
CITY TASTE#16RIVER CATS FANSnot rankedLOCAL PULL19× - Local favorite10×
Southwest Airlines
travel
CITY TASTE#19RIVER CATS FANSnot rankedLOCAL PULL10× - Crowd pleaser5×
Recreational Equipment Inc
fashion
CITY TASTE#11RIVER CATS FANSnot rankedLOCAL PULL5× - Local favorite12×
Philz Coffee
dining
CITY TASTE#26RIVER CATS FANSnot rankedLOCAL PULL12×
Food partners
Around Sutter Health Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.