2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
14,340
YOUR WAY
6,596
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 0.8 | 1.5 | 0.7 | 1.4 | 0.8 | 1.4 | 6.6 |
| MATCHDAY | 2.4 | 5.0 | 1.0 | 1.6 | 1.4 | 3.0 | 14.3 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 10
- Bobblehead · 3
- Giveaway · 22
- Theme night · 3
- Opening night · 1
- Family day
Wednesday, September 1 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Erie families will love
Films, shows and characters other clubs built theme nights on, where Erie ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- TV show01
Harry Potter
Top 16% of club towns
37 clubs ran one in 2025–26
Try it Wed, Jun 16
- game02
Backyard Baseball
Top 16% of club towns
10 clubs ran one in 2025–26
Try it Wed, Jun 30
- music03
Taylor Swift
Top 20% of club towns
3 clubs ran one in 2025–26
Try it Fri, Jul 2
- film04
Superman
Top 27% of club towns
6 clubs ran one in 2025–26
Try it Sun, Apr 11
- film05
Toy Story
Top 28% of club towns
12 clubs ran one in 2025–26
Try it Sun, Apr 25
- TV show06
SpongeBob SquarePants
Top 48% of club towns
7 clubs ran one in 2025–26
Try it Sun, May 9
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Erie likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Eat's Place
- 2Sheetz
- 3Giant Eagle
- 4Tim HortonsBOTH
- 5Dairy QueenBOTH
- 6Burger King
- 7Wendy'sBOTH
- 8Eat'n ParkBOTH
- 9Primanti Bros.
- 10Coca-Cola Bottling Co. of Erie
131 more on the full list.
- Hometown legend27×
Primanti Brothers
dining
CITY TASTE#11SEAWOLVES FANS#15LOCAL PULL27× - Local favorite18×
Wegmans
retail
CITY TASTE#17SEAWOLVES FANS#37LOCAL PULL18× - Local favorite9×
Eat'n Park
dining
CITY TASTE#33SEAWOLVES FANS#51ON BOTH LISTSLOCAL PULL9× - Local favorite6×
Moe'sSouthwestGrill
dining
CITY TASTE#48SEAWOLVES FANS#30LOCAL PULL6× - Local favorite15×
CLEveland Clothing Co.
fashion
CITY TASTE#20SEAWOLVES FANS#239LOCAL PULL15× - Local favorite9×
Dunkin' Donuts
food and beverage
CITY TASTE#35SEAWOLVES FANS#133LOCAL PULL9×
Food partners
Around UPMC Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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- 4
- 5
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- 7
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.