2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
95,286
YOUR WAY
58,491
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 13.1 | 8.8 | 5.6 | 7.4 | 15.8 | 7.8 | 58.5 |
| MATCHDAY | 14.1 | 0.0 | 30.9 | 2.8 | 25.7 | 21.8 | 95.3 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 8
- Bobblehead · 6
- Giveaway · 9
- Theme night · 2
- Opening night · 1
- Family day
Tuesday, September 7 · Fireworks
Midweek fireworks lift MLB crowds about 17%: small crowds, big jump.
Family theme nights
Nights Phoenix families will love
Films, shows and characters other clubs built theme nights on, where Phoenix ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- brand01
Hello Kitty
Top 17% of club towns
8 clubs ran one in 2025–26
Try it Sat, Sep 11
- brand02
Star Wars
Top 22% of club towns
63 clubs ran one in 2025–26
Try it Sat, Sep 25
- brand03
Pokémon GO
Top 23% of club towns
4 clubs ran one in 2025–26
Try it Sun, Apr 4
- film04
Peanuts
Top 32% of club towns
14 clubs ran one in 2025–26
Try it Wed, Apr 7
- music05
Taylor Swift
Top 32% of club towns
3 clubs ran one in 2025–26
Try it Sun, Apr 18
- brand06
Marvel
Top 37% of club towns
12 clubs ran one in 2025–26
Try it Wed, Apr 21
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Phoenix likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Bashas'
- 2Fry's Food Stores
- 3Sprouts Farmers MarketBOTH
- 4Cold Stone Creamery
- 5Macayo's
- 6El Pollo Loco
- 7Taco Bell
- 8Peter Piper Pizza
- 9Pizzeria Bianco
- 10Cartel Coffee Lab
135 more on the full list.
- Hometown legend151×
State Forty Eight
fashion
CITY TASTE#2D-BACKS FANS#15LOCAL PULL151× - Local favorite22×
Dutch Bros Coffee
food and beverage
CITY TASTE#14D-BACKS FANS#131ON BOTH LISTSLOCAL PULL22× - Local favorite20×
Sprouts Farmers Market
retail
CITY TASTE#15D-BACKS FANS#203ON BOTH LISTSLOCAL PULL20× - Crowd pleaser4×
Recreational Equipment Inc
fashion
CITY TASTE#12D-BACKS FANS#271LOCAL PULL4× - Local favorite16×
Spiritual Gangster
fashion
CITY TASTE#13D-BACKS FANSnot rankedLOCAL PULL16× - Local favorite10×
Southwest Airlines
travel
CITY TASTE#18D-BACKS FANSnot rankedON BOTH LISTSLOCAL PULL10×
Food partners
Around Chase Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
Bacanora PHXRestaurant
2.5 km$$$★ 4.4
MTWTFSS - 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.