MATCHDAY
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Boston Red Sox

MLBFenway ParkBoston, Massachusetts
QLOO KNOWS YOUR FANS

2027 promotion plan

Same nights, better dates

ADDED FANS, 2027

38,331

YOUR WAY

15,448

ADDED FANS BY MONTH, THOUSANDS (ESTIMATES)
MONTHAPRMAYJUNJULAUGSEPFANS
YOUR 2026 WAY3.33.62.92.41.12.115.4
MATCHDAY11.40.022.90.00.04.038.3
+22,883 fans · 2.5×The same nights on the dates that add the most fans.

Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.

Season board

  • Bobblehead · 3
  • Giveaway · 6
  • Opening night · 1
  • Family day
APR
MAY
JUN
JUL
AUG
SEP

Wednesday, April 7 · Giveaway

Giveaways lift MLB crowds about 12%.

+4,048

Family theme nights

Nights Boston families will love

Films, shows and characters other clubs built theme nights on, where Boston ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.

  1. brand01

    Sesame Street

    Top 4% of club towns

    8 clubs ran one in 2025–26

    Try it Sat, Apr 3

  2. film02

    Scooby-Doo

    Top 7% of club towns

    5 clubs ran one in 2025–26

    Try it Sun, Apr 4

  3. music03

    Taylor Swift

    Top 7% of club towns

    3 clubs ran one in 2025–26

    Try it Sat, Apr 17

  4. film04

    Barbie

    Top 8% of club towns

    7 clubs ran one in 2025–26

    Try it Sun, Apr 18

  5. TV show05

    Peppa Pig

    Top 8% of club towns

    3 clubs ran one in 2025–26

    Try it Sat, May 1

  6. brand06

    Crayola

    Top 14% of club towns

    3 clubs ran one in 2025–26

    Try it Sun, May 2

Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.

Sponsor board

Your hand of sponsors

Brands are cards. Rarity is how much more Boston likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.

SCOUTING LIST · ASSISTANT

  1. 1Dunkin'
  2. 2Stop & Shop
  3. 3Shaw's
  4. 4Market Basket
  5. 5Hood
  6. 6Friendly's
  7. 7Papa Gino's
  8. 8Regina Pizzeria
  9. 9Pizzeria Regina
  10. 10Cape Cod Potato Chips

94 more on the full list.

  • Local favorite19×

    TB12

    fashion

    CITY TASTE#16
    RED SOX FANS#2
    LOCAL PULL19×
  • Local favorite11×

    L.L.Bean

    fashion

    CITY TASTE#27
    RED SOX FANS#189
    LOCAL PULL11×
  • Local favorite6×

    JetBlue Airways

    travel

    CITY TASTE#54
    RED SOX FANS#67
    LOCAL PULL6×
  • Crowd pleaser4×

    Peloton

    fashion

    CITY TASTE#17
    RED SOX FANS#190
    LOCAL PULL4×
  • Crowd pleaser5×

    Dunkin' Donuts

    food and beverage

    CITY TASTE#66
    RED SOX FANS#93
    LOCAL PULL5×
  • Crowd pleaser4×

    Ben & Jerry's

    food and beverage

    CITY TASTE#32
    RED SOX FANS#206
    LOCAL PULL4×

Food partners

Around Fenway Park

Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.

  1. 1

    Rebel's GuildRestaurant

    2.5 km$$$★ 4.1(617) 574-2784

    MTWTFSS
  2. 2

    Hampshire HouseRestaurant

    2.4 km$$$★ 4.7(617) 227-9600

    MTWTFSS
  3. 3

    lululemonCoffee

    1.5 km$$$★ 3.9(857) 376-6406

    MTWTFSS
  4. 4

    75 ChestnutRestaurant

    2.5 km$$$★ 4.4(617) 227-2175

    MTWTFSS
  5. 5

    Artisan BistroRestaurant

    2.9 km$$$★ 4.2(617) 574-7176

    MTWTFSS
  6. 6

    Catalyst RestaurantRestaurant

    1.9 km$$$★ 4.3(617) 576-3000

    MTWTFSS
  7. 7

    Pammy'sRestaurant

    2.6 km$$$★ 4.6(617) 945-1761

    MTWTFSS
  8. 8

    Eventide FenwayRestaurant

    0.3 km$$$★ 4.2(617) 545-1060

    MTWTFSS
  9. 9

    Holly Crab Mad For ChickenRestaurant

    2.3 km$$$★ 4.4(617) 487-5957

    MTWTFSS
  10. 10

    Whole Foods MarketBakery & dessert

    2.9 km$$$★ 4.4(617) 904-1000

    MTWTFSS
  11. 11

    CLINK.Restaurant

    2.8 km$$$★ 4.3(617) 224-4004

    MTWTFSS
  12. 12

    Happy Lamb Hot PotRestaurant

    2 km$$$★ 4.3(857) 285-6933

    MTWTFSS

Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.

How sure is this?

+9.1%

Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.

+17%

The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.

+29

More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.

All the evidence and its limits