MATCHDAY
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Chicago Cubs

MLBWrigley FieldChicago, Illinois
QLOO KNOWS YOUR FANS

2027 promotion plan

Same nights, better dates

ADDED FANS, 2027

94,391

YOUR WAY

59,028

ADDED FANS BY MONTH, THOUSANDS (ESTIMATES)
MONTHMARAPRMAYJUNJULAUGSEPFANS
YOUR 2026 WAY8.810.412.911.44.22.68.859.0
MATCHDAY12.511.616.822.810.00.020.694.4
+35,363 fans · 1.6×The same nights on the dates that add the most fans.

Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.

Season board

  • Bobblehead · 7
  • Giveaway · 20
  • Theme night · 1
  • Opening night · 1
  • Family day
MAR
APR
MAY
JUN
JUL
AUG
SEP

Thursday, September 16 · Giveaway

Giveaways lift MLB crowds about 12%. A family day, so a good fit for kids' items.

+4,376

Family theme nights

Nights Chicago families will love

Films, shows and characters other clubs built theme nights on, where Chicago ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.

  1. brand01

    WWE

    Top 5% of club towns

    6 clubs ran one in 2025–26

    Try it Mon, Jul 19

  2. brand02

    Sesame Street

    Top 6% of club towns

    8 clubs ran one in 2025–26

    Try it Sat, Mar 27

  3. brand03

    Pokémon GO

    Top 6% of club towns

    4 clubs ran one in 2025–26

    Try it Sun, Mar 28

  4. brand04

    Crayola

    Top 7% of club towns

    3 clubs ran one in 2025–26

    Try it Fri, Apr 9

  5. brand05

    Star Wars

    Top 8% of club towns

    63 clubs ran one in 2025–26

    Try it Sun, Apr 11

  6. brand06

    Marvel

    Top 9% of club towns

    12 clubs ran one in 2025–26

    Try it Thu, Apr 15

Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.

Sponsor board

Your hand of sponsors

Brands are cards. Rarity is how much more Chicago likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.

SCOUTING LIST · ASSISTANT

  1. 1Lou Malnati's
  2. 2Giordano's
  3. 3Portillo's
  4. 4Garrett Popcorn Shops
  5. 5Eataly Chicago
  6. 6Jewel-Osco
  7. 7Mariano's
  8. 8Caputo's Market
  9. 9Eli's Cheesecake
  10. 10Ferrara Bakery

102 more on the full list.

  • Local favorite9×

    Lou Malnati's Pizzeria

    dining

    CITY TASTE#33
    CUBS FANS#13
    LOCAL PULL9×
    ON BOTH LISTS
  • Local favorite12×

    Jeni's Splendid Ice Creams

    food and beverage

    CITY TASTE#25
    CUBS FANS#231
    LOCAL PULL12×
  • Local favorite8×

    Threadless

    fashion

    CITY TASTE#38
    CUBS FANS#201
    LOCAL PULL8×
  • Crowd pleaser2×

    Nordstrom

    retail

    CITY TASTE#36
    CUBS FANS#65
    LOCAL PULL2×
  • Crowd pleaser2×

    J.Crew

    fashion

    CITY TASTE#39
    CUBS FANS#170
    LOCAL PULL2×
  • Local favorite6×

    Everlane

    fashion

    CITY TASTE#42
    CUBS FANSnot ranked
    LOCAL PULL6×

Food partners

Around Wrigley Field

Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.

  1. 1

    Sweet Mandy B's BakeryBakery & dessert

    2.9 km$$★ 4.6(773) 244-1174

    MTWTFSS
  2. 2

    Jeni's Splendid Ice CreamsBakery & dessert

    0.2 km$$★ 4.7(773) 666-5490

    MTWTFSS
  3. 3

    Doña TolaRestaurant

    0.7 km$$$★ 4.6(773) 909-7313

    MTWTFSS
  4. 4

    Cozy Noodles n' RiceRestaurant

    0.3 km$$★ 4.6(773) 327-0100

    MTWTFSS
  5. 5

    XO MarshmallowCoffee

    2 km$$★ 4.3(773) 770-9108

    MTWTFSS
  6. 6

    ROJO GUSANORestaurant

    1.9 km$$★ 4.4(773) 360-7687

    MTWTFSS
  7. 7

    Jam 'n HoneyRestaurant

    2.9 km$$★ 4.1(773) 327-5266

    MTWTFSS
  8. 8

    Philz CoffeeCoffee

    2.7 km$$★ 4.4(773) 666-5220

    MTWTFSS
  9. 9

    Southport Grocery and CafeCoffee

    0.7 km$$$★ 4.4(773) 665-0100

    MTWTFSS
  10. 10

    Kameya SushiRestaurant

    3 km$$★ 4.6(773) 935-3474

    MTWTFSS
  11. 11

    Tango SurRestaurant

    0.7 km$$$★ 4.5(773) 477-5466

    MTWTFSS
  12. 12

    RollapaloozaRestaurant

    0.7 km$$$★ 4.6(312) 488-4016

    MTWTFSS

Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.

How sure is this?

+9.1%

Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.

+17%

The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.

+29

More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.

All the evidence and its limits