2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
106,530
YOUR WAY
82,723
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 11.1 | 8.3 | 21.4 | 18.2 | 10.8 | 13.0 | 82.7 |
| MATCHDAY | 12.3 | 11.8 | 25.2 | 20.7 | 18.5 | 18.1 | 106.5 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 12
- Bobblehead · 8
- Giveaway · 15
- Theme night · 29
- Opening night · 1
- Family day
Tuesday, June 8 · Fireworks
Midweek fireworks lift MLB crowds about 17%: small crowds, big jump.
Family theme nights
Nights Cleveland families will love
Films, shows and characters other clubs built theme nights on, where Cleveland ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Scooby-Doo
Top 4% of club towns
5 clubs ran one in 2025–26
Try it Sun, Apr 4
- film02
Space Jam
Top 5% of club towns
3 clubs ran one in 2025–26
Try it Wed, Apr 14
- TV show03
SpongeBob SquarePants
Top 6% of club towns
7 clubs ran one in 2025–26
Try it Sun, Apr 25
- brand04
Crayola
Top 6% of club towns
3 clubs ran one in 2025–26
Try it Sun, May 9
- brand05
WWE
Top 8% of club towns
6 clubs ran one in 2025–26
Try it Wed, May 12
- brand06
Sesame Street
Top 16% of club towns
8 clubs ran one in 2025–26
Try it Sun, May 23
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Cleveland likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Heinen's
- 2Giant Eagle
- 3Marc's
- 4Mustard Seed Market
- 5Dave's Markets
- 6Hough Bakery
- 7Mitchell's Ice Cream
- 8Malley's Chocolates
- 9Mr. Hoagie
- 10Tommy's Restaurant
120 more on the full list.
- Hometown legend151×
CLEveland Clothing Co.
fashion
CITY TASTE#2GUARDIANS FANS#23LOCAL PULL151× - Hometown legend43×
Homage
fashion
CITY TASTE#7GUARDIANS FANS#48LOCAL PULL43× - Hometown legend60×
Cleveland Kitchen
food and beverage
CITY TASTE#5GUARDIANS FANS#147LOCAL PULL60× - Local favorite15×
North Market
retail
CITY TASTE#20GUARDIANS FANS#94LOCAL PULL15× - Hometown legend25×
Fox In The Snow
dining
CITY TASTE#12GUARDIANS FANS#154LOCAL PULL25× - Local favorite10×
Chipotle
dining
CITY TASTE#29GUARDIANS FANS#86ON BOTH LISTSLOCAL PULL10×
Food partners
Around Progressive Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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- 3
- 4
- 5
- 6
- 7
- 8
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.