2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
110,055
YOUR WAY
49,113
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 9.4 | 6.5 | 7.0 | 10.7 | 3.5 | 3.2 | 8.6 | 49.1 |
| MATCHDAY | 14.6 | 1.9 | 19.2 | 15.7 | 20.4 | 33.5 | 4.6 | 110.1 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 9
- Bobblehead · 4
- Giveaway · 17
- Theme night · 2
- Opening night · 1
- Family day
Monday, August 23 · Fireworks
Midweek fireworks lift MLB crowds about 17%: small crowds, big jump.
Family theme nights
Nights Detroit families will love
Films, shows and characters other clubs built theme nights on, where Detroit ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Space Jam
Top 7% of club towns
3 clubs ran one in 2025–26
Try it Fri, Jun 11
- TV show02
SpongeBob SquarePants
Top 10% of club towns
7 clubs ran one in 2025–26
Try it Fri, Jun 18
- film03
Jurassic Park
Top 11% of club towns
4 clubs ran one in 2025–26
Try it Sat, Mar 27
- brand04
WWE
Top 12% of club towns
6 clubs ran one in 2025–26
Try it Sun, Mar 28
- brand05
Pokémon GO
Top 13% of club towns
4 clubs ran one in 2025–26
Try it Sat, Apr 10
- brand06
Crayola
Top 14% of club towns
3 clubs ran one in 2025–26
Try it Sun, Apr 11
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Detroit likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Better Made Potato Chips
- 2Faygo
- 3Vernors
- 4Sanders Confectionery
- 5Mt. Clemens Pottery
- 6Little Caesars
- 7Buddy's Pizza
- 8Detroit Coney Island restaurants
- 9American Coney Island
- 10Leo's Coney Island
75 more on the full list.
- Hometown legend151×
Sister Pie
dining
CITY TASTE#2TIGERS FANS#42LOCAL PULL151× - Hometown legend75×
Shinola Detroit
fashion
CITY TASTE#4TIGERS FANS#140LOCAL PULL75× - Local favorite18×
Sweet Heather Anne
dining
CITY TASTE#17TIGERS FANS#221LOCAL PULL18× - Hometown legend27×
The Lip Bar
health and beauty
CITY TASTE#11TIGERS FANSnot rankedLOCAL PULL27× - Local favorite6×
John Varvatos
fashion
CITY TASTE#53TIGERS FANS#89LOCAL PULL6× - Local favorite7×
Punchbowlsocial
dining
CITY TASTE#45TIGERS FANS#172LOCAL PULL7×
Food partners
Around Comerica Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.