MATCHDAY
HA
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Houston Astros

MLBDaikin ParkHouston, Texas
QLOO KNOWS YOUR FANS

2027 promotion plan

Same nights, better dates

ADDED FANS, 2027

0

YOUR WAY

0

ADDED FANS BY MONTH, THOUSANDS (ESTIMATES)
MONTHMARAPRMAYJUNJULAUGSEPFANS
YOUR 2026 WAY0.00.00.00.00.00.00.00.0
MATCHDAY0.00.00.00.00.00.00.00.0
Fireworks on 8 Fridays, 5 Mondays, 1 Tuesday and 1 Thursday.

Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.

Season board

  • Fireworks · 15
  • Bobblehead · 9
  • Giveaway · 27
  • Theme night · 17
  • Opening night · 1
  • Family day
MAR
APR
MAY
JUN
JUL
AUG
SEP

Friday, March 26 · Fireworks

Weekend fireworks lift MLB crowds about 9% on top of crowds that are already big.

Family theme nights

Nights Houston families will love

Films, shows and characters other clubs built theme nights on, where Houston ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.

  1. TV show01

    PAW Patrol

    Top 5% of club towns

    10 clubs ran one in 2025–26

    Try it Sun, Jun 27

  2. film02

    Peanuts

    Top 13% of club towns

    14 clubs ran one in 2025–26, yours included

    Try it Wed, Mar 31

  3. brand03

    WWE

    Top 14% of club towns

    6 clubs ran one in 2025–26

    Try it Tue, Apr 27

  4. brand04

    Marvel

    Top 17% of club towns

    12 clubs ran one in 2025–26, yours included

    Try it Tue, May 18

  5. TV show05

    Peppa Pig

    Top 18% of club towns

    3 clubs ran one in 2025–26

    Try it Tue, Jun 1

  6. brand06

    Hello Kitty

    Top 21% of club towns

    8 clubs ran one in 2025–26, yours included

    Try it Wed, Jul 7

Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.

Sponsor board

Your hand of sponsors

Brands are cards. Rarity is how much more Houston likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.

SCOUTING LIST · ASSISTANT

  1. 1WhataburgerBOTH
  2. 2H-E-BBOTH
  3. 3Kroger Houston
  4. 4Randalls
  5. 5Minute Maid
  6. 6Shipley Do-Nuts
  7. 7Frost Bank
  8. 8Katy Asian Town
  9. 9Pappas Restaurants
  10. 10Goode Company Texas Barbeque

129 more on the full list.

  • Hometown legend50×

    H-E-B

    retail

    CITY TASTE#6
    ASTROS FANS#38
    LOCAL PULL50×
    ON BOTH LISTS
  • Hometown legend43×

    Whataburger

    dining

    CITY TASTE#7
    ASTROS FANS#39
    LOCAL PULL43×
    ON BOTH LISTS
  • Local favorite11×

    James Avery Artisan Jewelry

    fashion

    CITY TASTE#27
    ASTROS FANS#18
    LOCAL PULL11×
  • Hometown legend33×

    Kendra Scott

    fashion

    CITY TASTE#9
    ASTROS FANS#61
    LOCAL PULL33×
  • Local favorite22×

    Central Market

    retail

    CITY TASTE#14
    ASTROS FANS#71
    LOCAL PULL22×
    ON BOTH LISTS
  • Hometown legend38×

    Johnny Dang & Co.

    fashion

    CITY TASTE#8
    ASTROS FANS#101
    LOCAL PULL38×

Food partners

Around Daikin Park

Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.

  1. 1

    KissRestaurant

    2.8 km$$$★ 4.3(281) 974-1759

    MTWTFSS
  2. 2

    Pappadeaux Seafood KitchenRestaurant

    0.8 km$$$★ 4.3(713) 654-5077

    MTWTFSS
  3. 3

    Benihana - Houston (Downtown)Restaurant

    1.4 km$$$★ 4.3(713) 659-8231

    MTWTFSS
  4. 4

    XochiRestaurant

    0.4 km$$$★ 4.6(713) 400-3330

    MTWTFSS
  5. 5

    Grotto DowntownPizza

    0.3 km$$$★ 4.3(713) 658-0752

    MTWTFSS
  6. 6

    The NashRestaurant

    0.7 km$$$★ 4.3(713) 222-6274

    MTWTFSS
  7. 7

    KultureRestaurant

    0.3 km$$$★ 4.4(713) 357-9697

    MTWTFSS
  8. 8

    Line & LariatRestaurant

    0.8 km$$$★ 4(832) 667-4470

    MTWTFSS
  9. 9

    Nancy's HustleRestaurant

    1.3 km$$$★ 4.7(346) 571-7931

    MTWTFSS
  10. 10

    Gotti's RestaurantRestaurant

    0.5 km$$$★ 4.3(713) 405-3500

    MTWTFSS
  11. 11

    B&B ButchersRestaurant

    2.4 km$$$$★ 4.5(713) 862-1814

    MTWTFSS
  12. 12

    Gen Korean BBQ HouseBarbecue

    2.8 km$$$★ 4.5(713) 807-7444

    MTWTFSS

Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.

How sure is this?

+9.1%

Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.

+17%

The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.

+29

More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.

All the evidence and its limits