2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
94,808
YOUR WAY
74,714
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 6.1 | 7.3 | 10.2 | 27.1 | 9.5 | 9.2 | 5.3 | 74.7 |
| MATCHDAY | 11.4 | 10.4 | 13.0 | 28.6 | 11.3 | 12.4 | 7.9 | 94.8 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 13
- Bobblehead · 10
- Giveaway · 22
- Theme night · 23
- Opening night · 1
- Family day
Tuesday, June 8 · Fireworks
Midweek fireworks lift MLB crowds about 17%: small crowds, big jump.
Family theme nights
Nights Kansas City families will love
Films, shows and characters other clubs built theme nights on, where Kansas City ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Superman
Top 8% of club towns
6 clubs ran one in 2025–26, yours included
Try it Sun, Mar 28
- film02
The Sandlot
Top 34% of club towns
4 clubs ran one in 2025–26
Try it Sun, May 9
- brand03
Crayola
Top 34% of club towns
3 clubs ran one in 2025–26
Try it Sun, Jun 6
- brand04
Sesame Street
Top 39% of club towns
8 clubs ran one in 2025–26
Try it Thu, Jul 1
- TV show05
Harry Potter
Top 41% of club towns
37 clubs ran one in 2025–26, yours included
Try it Sun, Jul 4
- TV show06
SpongeBob SquarePants
Top 45% of club towns
7 clubs ran one in 2025–26
Try it Sun, Jul 18
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Kansas City likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Ruby Jean's
- 2Winstead's
- 3Arthur Bryant's
- 4Gates Bar-B-Q
- 5Jack Stack Barbecue
- 6Oklahoma Joe's
- 7Joe's Kansas City Bar-B-Que
- 8Q39
- 9Char Bar
- 10Stroud's
127 more on the full list.
- Hometown legend30×
Kendra Scott
fashion
CITY TASTE#10ROYALS FANS#46LOCAL PULL30× - Local favorite8×
Madewell
fashion
CITY TASTE#9ROYALS FANS#127LOCAL PULL8× - Local favorite13×
Beauty Brands
health and beauty
CITY TASTE#23ROYALS FANS#137LOCAL PULL13× - Crowd pleaser4×
Anthropologie
fashion
CITY TASTE#7ROYALS FANS#150LOCAL PULL4× - Crowd pleaser4×
Kate Spade New York
fashion
CITY TASTE#17ROYALS FANS#115LOCAL PULL4× - Crowd pleaser5×
West Elm
retail
CITY TASTE#11ROYALS FANS#244LOCAL PULL5×
Food partners
Around Kauffman Stadium
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.