2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
57,385
YOUR WAY
44,232
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 6.5 | 3.5 | 10.2 | 0.0 | 10.1 | 10.4 | 3.6 | 44.2 |
| MATCHDAY | 7.4 | 6.8 | 4.1 | 4.7 | 21.6 | 4.2 | 8.7 | 57.4 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 2
- Bobblehead · 6
- Giveaway · 14
- Opening night · 1
- Family day
Tuesday, July 6 · Fireworks
Midweek fireworks lift MLB crowds about 17%: small crowds, big jump.
Family theme nights
Nights Washington families will love
Films, shows and characters other clubs built theme nights on, where Washington ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- brand01
Sesame Street
Top 10% of club towns
8 clubs ran one in 2025–26
Try it Sat, Mar 27
- TV show02
SpongeBob SquarePants
Top 15% of club towns
7 clubs ran one in 2025–26
Try it Sun, Mar 28
- brand03
Marvel
Top 16% of club towns
12 clubs ran one in 2025–26
Try it Sun, Apr 11
- film04
Barbie
Top 17% of club towns
7 clubs ran one in 2025–26
Try it Thu, Apr 15
- TV show05
Peppa Pig
Top 22% of club towns
3 clubs ran one in 2025–26
Try it Sat, Apr 24
- brand06
WWE
Top 23% of club towns
6 clubs ran one in 2025–26
Try it Sun, Apr 25
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Washington likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Ben's Chili Bowl
- 2Ledo Pizza
- 3Shake ShackBOTH
- 4Old Ebbitt Grill
- 5Jose Andres ThinkFoodGroup restaurants
- 6Founding Farmers
- 7Busboys and Poets
- 8Dangerously Delicious Pies
- 9Taylor Gourmet
- 10CavaBOTH
118 more on the full list.
- Hometown legend30×
&pizza
dining
CITY TASTE#10NATIONALS FANSnot rankedLOCAL PULL30× - Crowd pleaser3×
J.Crew
fashion
CITY TASTE#32NATIONALS FANS#66LOCAL PULL3× - Local favorite19×
Sweetgreen
dining
CITY TASTE#16NATIONALS FANSnot rankedON BOTH LISTSLOCAL PULL19× - Local favorite10×
Cava
dining
CITY TASTE#29NATIONALS FANSnot rankedON BOTH LISTSLOCAL PULL10× - Crowd pleaser4×
Georgetown Cupcake
food and beverage
CITY TASTE#84NATIONALS FANS#90LOCAL PULL4× - Local favorite7×
Zaytinya
dining
CITY TASTE#46NATIONALS FANSnot rankedON BOTH LISTSLOCAL PULL7×
Food partners
Around Nationals Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.