2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
70,018
YOUR WAY
44,848
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 5.7 | 3.9 | 6.7 | 11.1 | 7.1 | 6.7 | 3.6 | 44.8 |
| MATCHDAY | 5.7 | 1.6 | 11.4 | 20.5 | 17.9 | 10.9 | 1.9 | 70.0 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 5
- Bobblehead · 3
- Giveaway · 19
- Theme night · 2
- Opening night · 1
- Family day
Tuesday, June 8 · Fireworks
Midweek fireworks lift MLB crowds about 17%: small crowds, big jump.
Family theme nights
Nights Pittsburgh families will love
Films, shows and characters other clubs built theme nights on, where Pittsburgh ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Scooby-Doo
Top 1% of club towns
5 clubs ran one in 2025–26
Try it Sat, Jul 24
- music02
Taylor Swift
Top 2% of club towns
3 clubs ran one in 2025–26
Try it Sat, Jul 31
- TV show03
SpongeBob SquarePants
Top 3% of club towns
7 clubs ran one in 2025–26
Try it Sat, Mar 27
- TV show04
Bluey
Top 14% of club towns
25 clubs ran one in 2025–26
Try it Sat, Apr 3
- brand05
WWE
Top 16% of club towns
6 clubs ran one in 2025–26
Try it Sun, Apr 4
- brand06
Crayola
Top 21% of club towns
3 clubs ran one in 2025–26
Try it Sat, Apr 17
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Pittsburgh likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Eat'n ParkBOTH
- 2Giant Eagle
- 3Sheetz
- 4GetGo
- 5Heinz
- 6Mr. Potato Chip
- 7Utz
- 8Stroehmann
- 9Tastykake
- 10Dietrich's
127 more on the full list.
- Hometown legend75×
Primanti Brothers
dining
CITY TASTE#4PIRATES FANS#42LOCAL PULL75× - Hometown legend50×
Eat'n Park
dining
CITY TASTE#6PIRATES FANS#38ON BOTH LISTSLOCAL PULL50× - Local favorite13×
Aerie
fashion
CITY TASTE#17PIRATES FANS#174LOCAL PULL13× - Crowd pleaser3×
Dick's Sporting Goods
retail
CITY TASTE#94PIRATES FANS#20ON BOTH LISTSLOCAL PULL3× - Crowd pleaser4×
Alex and Ani
fashion
CITY TASTE#52PIRATES FANS#63LOCAL PULL4× - Local favorite9×
ModCloth
fashion
CITY TASTE#13PIRATES FANSnot rankedLOCAL PULL9×
Food partners
Around PNC Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
Vue 412Restaurant
1.5 km$$★ 4.1
MTWTFSS - 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.