2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
123,764
YOUR WAY
91,857
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 9.1 | 16.7 | 13.3 | 6.2 | 17.6 | 18.4 | 10.5 | 91.9 |
| MATCHDAY | 12.3 | 32.2 | 13.5 | 4.6 | 25.1 | 18.6 | 17.6 | 123.8 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 3
- Bobblehead · 6
- Giveaway · 12
- Theme night · 29
- Opening night · 1
- Family day
Thursday, April 15 · Fireworks
Midweek fireworks lift MLB crowds about 17%: small crowds, big jump.
Family theme nights
Nights San Diego families will love
Films, shows and characters other clubs built theme nights on, where San Diego ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- brand01
Star Wars
Top 1% of club towns
63 clubs ran one in 2025–26, yours included
Try it Sun, Jul 4
- brand02
Hello Kitty
Top 2% of club towns
8 clubs ran one in 2025–26, yours included
Try it Sun, Jul 18
- brand03
Pokémon GO
Top 2% of club towns
4 clubs ran one in 2025–26
Try it Wed, Aug 11
- TV show04
Bluey
Top 3% of club towns
25 clubs ran one in 2025–26
Try it Wed, Aug 25
- film05
Peanuts
Top 3% of club towns
14 clubs ran one in 2025–26
Try it Sun, Sep 19
- brand06
Marvel
Top 4% of club towns
12 clubs ran one in 2025–26
Try it Sat, Mar 27
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more San Diego likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Rubio's Coastal Grill
- 2Jack in the Box
- 3Carl's Jr.
- 4Roberto's Taco Shop
- 5Lucha Libre Gourmet Taco Shop
- 6Phil's BBQ
- 7Hodad's
- 8Liberty Station Food Hall
- 9Filippi's Pizza Grotto
- 10Mariposa Ice Cream
120 more on the full list.
- Hometown legend50×
Visit California
travel
CITY TASTE#6PADRES FANS#126LOCAL PULL50× - Local favorite6×
Recreational Equipment Inc
fashion
CITY TASTE#9PADRES FANS#212LOCAL PULL6× - Local favorite7×
GoPro
electronics
CITY TASTE#41PADRES FANS#91LOCAL PULL7× - Local favorite5×
Patagonia
fashion
CITY TASTE#12PADRES FANS#211LOCAL PULL5× - Local favorite7×
Trader Joe's
retail
CITY TASTE#7PADRES FANSnot rankedON BOTH LISTSLOCAL PULL7× - Hometown legend27×
Revolve
retail
CITY TASTE#11PADRES FANSnot rankedLOCAL PULL27×
Food partners
Around Petco Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.