2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
123,541
YOUR WAY
71,023
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 9.3 | 5.2 | 11.1 | 14.9 | 7.4 | 11.8 | 11.4 | 71.0 |
| MATCHDAY | 11.9 | 21.9 | 31.1 | 22.5 | 13.3 | 9.9 | 12.9 | 123.5 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 3
- Bobblehead · 4
- Giveaway · 23
- Theme night · 32
- Opening night · 1
- Family day
Monday, April 26 · Fireworks
Midweek fireworks lift MLB crowds about 17%: small crowds, big jump.
Family theme nights
Nights San Francisco families will love
Films, shows and characters other clubs built theme nights on, where San Francisco ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Barbie
Top 1% of club towns
7 clubs ran one in 2025–26
Try it Sun, Mar 28
- brand02
Hello Kitty
Top 4% of club towns
8 clubs ran one in 2025–26
Try it Sat, Apr 10
- TV show03
Bluey
Top 7% of club towns
25 clubs ran one in 2025–26
Try it Thu, Apr 15
- film04
Peanuts
Top 8% of club towns
14 clubs ran one in 2025–26, yours included
Try it Sun, May 2
- film05
Superman
Top 10% of club towns
6 clubs ran one in 2025–26
Try it Thu, May 13
- brand06
Star Wars
Top 11% of club towns
63 clubs ran one in 2025–26, yours included
Try it Sun, May 16
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more San Francisco likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Ghirardelli
- 2Boudin Bakery
- 3Acme Bread Company
- 4Blue Bottle CoffeeBOTH
- 5Peet's Coffee
- 6Philz CoffeeBOTH
- 7Dreyer's
- 8Mission Chinese Food
- 9La Taqueria
- 10El Farolito
112 more on the full list.
- Local favorite13×
Visit California
travel
CITY TASTE#23GIANTS FANS#27LOCAL PULL13× - Local favorite11×
Philz Coffee
dining
CITY TASTE#28GIANTS FANS#116ON BOTH LISTSLOCAL PULL11× - Hometown legend35×
Everlane
fashion
CITY TASTE#7GIANTS FANSnot rankedLOCAL PULL35× - Hometown legend38×
Tartine
dining
CITY TASTE#8GIANTS FANSnot rankedLOCAL PULL38× - Local favorite20×
Reformation
fashion
CITY TASTE#15GIANTS FANSnot rankedLOCAL PULL20× - Local favorite8×
Airbnb
travel
CITY TASTE#17GIANTS FANSnot rankedLOCAL PULL8×
Food partners
Around Oracle Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.