2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
97,048
YOUR WAY
87,073
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 16.3 | 2.8 | 17.5 | 20.2 | 10.6 | 19.7 | 87.1 |
| MATCHDAY | 20.0 | 13.7 | 15.0 | 14.8 | 11.9 | 21.6 | 97.0 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Bobblehead · 6
- Giveaway · 27
- Theme night · 28
- Opening night · 1
- Family day
Wednesday, May 12 · Giveaway
Giveaways lift MLB crowds about 12%. A family day, so a good fit for kids' items.
Family theme nights
Nights St. Louis families will love
Films, shows and characters other clubs built theme nights on, where St. Louis ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Toy Story
Top 17% of club towns
12 clubs ran one in 2025–26
Try it Wed, Jul 7
- film02
Scooby-Doo
Top 18% of club towns
5 clubs ran one in 2025–26
Try it Sun, Jul 25
- music03
Taylor Swift
Top 24% of club towns
3 clubs ran one in 2025–26
Try it Wed, Jul 28
- game04
Backyard Baseball
Top 28% of club towns
10 clubs ran one in 2025–26, yours included
Try it Sun, Sep 5
- brand05
Sesame Street
Top 35% of club towns
8 clubs ran one in 2025–26, yours included
Try it Sun, Sep 12
- brand06
WWE
Top 40% of club towns
6 clubs ran one in 2025–26
Try it Sun, Sep 26
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more St. Louis likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Schnucks
- 2Imo's Pizza
- 3Ted Drewes
- 4Lion's Choice
- 5Gus's Pretzels
- 6Provel
- 7Crown Candy Kitchen
- 8Pappy's Smokehouse
- 9, Half Price Books
- 10Straub's
108 more on the full list.
- Hometown legend43×
The Normal Brand
fashion
CITY TASTE#7CARDINALS FANS#57LOCAL PULL43× - Local favorite6×
Kendra Scott
fashion
CITY TASTE#50CARDINALS FANS#71LOCAL PULL6× - Local favorite8×
Southwest Airlines
travel
CITY TASTE#22CARDINALS FANS#269LOCAL PULL8× - Crowd pleaser3×
Recreational Equipment Inc
fashion
CITY TASTE#19CARDINALS FANS#189LOCAL PULL3× - Local favorite11×
Jeni's Splendid Ice Creams
food and beverage
CITY TASTE#28CARDINALS FANSnot rankedLOCAL PULL11× - Crowd pleaser3×
Nordstrom
retail
CITY TASTE#30CARDINALS FANS#154ON BOTH LISTSLOCAL PULL3×
Food partners
Around Busch Stadium
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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- 3
- 4
- 5
- 6
- 7
- 8
- 9
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.