2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
32,172
YOUR WAY
14,814
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 4.3 | 0.0 | 2.8 | 2.6 | 3.0 | 2.2 | 0.0 | 14.8 |
| MATCHDAY | 6.0 | 7.5 | 0.0 | 1.6 | 5.3 | 4.4 | 7.4 | 32.2 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Bobblehead · 5
- Giveaway · 10
- Theme night · 2
- Opening night · 1
- Family day
Wednesday, September 15 · Giveaway
Giveaways lift MLB crowds about 12%.
Family theme nights
Nights St. Petersburg families will love
Films, shows and characters other clubs built theme nights on, where St. Petersburg ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- TV show01
Peppa Pig
Top 3% of club towns
3 clubs ran one in 2025–26
Try it Sat, Aug 7
- music02
Taylor Swift
Top 3% of club towns
3 clubs ran one in 2025–26
Try it Sat, Aug 28
- brand03
WWE
Top 10% of club towns
6 clubs ran one in 2025–26
Try it Sat, Mar 27
- brand04
Marvel
Top 11% of club towns
12 clubs ran one in 2025–26
Try it Sat, Apr 10
- brand05
Crayola
Top 11% of club towns
3 clubs ran one in 2025–26
Try it Sun, Apr 11
- brand06
Star Wars
Top 12% of club towns
63 clubs ran one in 2025–26
Try it Thu, Apr 15
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more St. Petersburg likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1PublixBOTH
- 2Bealls
- 3Tampa Bay Ice Cream
- 4Cuban Sandwich Shop Tampa
- 5Columbia Restaurant
- 6Hukilau Hospitality
- 7Bern's Steak House
- 8Frenchy's Rockaway Grill
- 9Clearwater Beach Hotels
- 10Tampa Bay Times
130 more on the full list.
- Local favorite23×
People Dedicated to Quality
dining
CITY TASTE#13RAYS FANS#129LOCAL PULL23× - Local favorite8×
Salt Life
fashion
CITY TASTE#37RAYS FANS#63LOCAL PULL8× - Hometown legend27×
Publix
retail
CITY TASTE#11RAYS FANS#201ON BOTH LISTSLOCAL PULL27× - Crowd pleaser5×
Lilly Pulitzer
fashion
CITY TASTE#30RAYS FANS#102LOCAL PULL5× - Local favorite20×
Opal Sands Resort
travel
CITY TASTE#15RAYS FANSnot rankedLOCAL PULL20× - Local favorite6×
Free People
fashion
CITY TASTE#10RAYS FANSnot rankedLOCAL PULL6×
Food partners
Around Tropicana Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.