MATCHDAY
BJ
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Toronto Blue Jays

MLBRogers CentreToronto, Ontario
QLOO KNOWS YOUR FANS

2027 promotion plan

Same nights, better dates

ADDED FANS, 2027

70,849

YOUR WAY

72,480

ADDED FANS BY MONTH, THOUSANDS (ESTIMATES)
MONTHAPRMAYJUNJULAUGSEPFANS
YOUR 2026 WAY15.816.412.810.75.411.372.5
MATCHDAY19.815.611.99.63.610.470.8
The same nights on the dates that add the most fans.

Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.

Season board

  • Bobblehead · 6
  • Giveaway · 22
  • Theme night · 38
  • Opening night · 1
  • Family day
APR
MAY
JUN
JUL
AUG
SEP

Monday, April 5 · Bobblehead

Bobblehead nights lift MLB crowds about 11%.

+2,694

Family theme nights

Nights Toronto families will love

Films, shows and characters other clubs built theme nights on, where Toronto ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.

  1. music01

    Taylor Swift

    Top 1% of club towns

    3 clubs ran one in 2025–26

    Try it Sun, Apr 4

Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.

Sponsor board

Your hand of sponsors

Brands are cards. Rarity is how much more Toronto likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.

SCOUTING LIST · ASSISTANT

  1. 1Tim HortonsBOTH
  2. 2Loblaws
  3. 3Metro
  4. 4Shoppers Drug Mart
  5. 5Sobeys
  6. 6No Frills
  7. 7Farm Boy
  8. 8Longo's
  9. 9Fortinos
  10. 10Food Basics

126 more on the full list.

  • Hometown legend43×

    Peace Collective

    fashion

    CITY TASTE#7
    BLUE JAYS FANS#15
    LOCAL PULL43×
  • Local favorite18×

    Roots

    fashion

    CITY TASTE#17
    BLUE JAYS FANS#14
    LOCAL PULL18×
    ON BOTH LISTS
  • Local favorite12×

    Real Sports Apparel

    fashion

    CITY TASTE#26
    BLUE JAYS FANS#10
    LOCAL PULL12×
  • Hometown legend38×

    Hudson's Bay

    retail

    CITY TASTE#8
    BLUE JAYS FANS#55
    LOCAL PULL38×
    ON BOTH LISTS
  • Local favorite15×

    Joe Fresh

    fashion

    CITY TASTE#20
    BLUE JAYS FANS#42
    LOCAL PULL15×
  • Hometown legend27×

    Aritzia

    fashion

    CITY TASTE#11
    BLUE JAYS FANS#78
    LOCAL PULL27×

Food partners

Around Rogers Centre

Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.

  1. 1

    The DorsetRestaurant

    0.7 km$$$★ 4.4(647) 288-4304

    MTWTFSS
  2. 2

    CaffinoRestaurant

    2.9 km$$$★ 4.5(416) 588-9010

    MTWTFSS
  3. 3

    AriaRestaurant

    0.7 km$$$★ 4(416) 363-2742

    MTWTFSS
  4. 4

    StratusRestaurant

    0.8 km$$$★ 4.4(416) 865-1924

    MTWTFSS
  5. 5

    Rodney’s Oyster HouseRestaurant

    0.7 km$$$★ 4.6(416) 363-8105

    MTWTFSS
  6. 6

    Gardiner MuseumRestaurant

    3 km$$$★ 4.5(416) 586-8080

    MTWTFSS
  7. 7

    Jazz BistroRestaurant

    1.8 km$$$★ 4.2(416) 363-5299

    MTWTFSS
  8. 8

    Mysteriously Yours Mystery Dinner TheatreRestaurant

    1.9 km$$$$★ 4.4(647) 361-5114

    MTWTFSS
  9. 9

    KŌSTRestaurant

    0.5 km$$$★ 4.4(437) 800-5938

    MTWTFSS
  10. 10

    Delysées Luxury Desserts OssingtonBakery & dessert

    2.5 km$$$★ 4.4(416) 360-0095

    MTWTFSS
  11. 11

    La Bettola Di TerroniRestaurant

    1.5 km$$$★ 4.2(416) 504-9998

    MTWTFSS
  12. 12

    Biff's BistroRestaurant

    1.2 km$$$★ 4.4(416) 860-0086

    MTWTFSS

Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.

How sure is this?

+9.1%

Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.

+17%

The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.

+29

More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.

All the evidence and its limits