2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
62,314
YOUR WAY
54,682
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 2.1 | 7.7 | 10.7 | 5.4 | 12.5 | 8.9 | 7.4 | 54.7 |
| MATCHDAY | 2.4 | 11.8 | 11.2 | 5.8 | 10.3 | 13.2 | 7.7 | 62.3 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 20
- Bobblehead · 2
- Giveaway · 25
- Opening night · 1
- Family day
Thursday, July 1 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Allentown families will love
Films, shows and characters other clubs built theme nights on, where Allentown ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- brand01
Crayola
Top 1% of club towns
3 clubs ran one in 2025–26
Try it Sun, Apr 4
- brand02
Sesame Street
Top 9% of club towns
8 clubs ran one in 2025–26
Try it Sun, May 2
- brand03
WWE
Top 9% of club towns
6 clubs ran one in 2025–26
Try it Sun, Jul 4
- brand04
Marvel
Top 14% of club towns
12 clubs ran one in 2025–26
Try it Sun, Jul 25
- brand05
Pokémon GO
Top 15% of club towns
4 clubs ran one in 2025–26
Try it Sun, Sep 5
- music06
Taylor Swift
Top 16% of club towns
3 clubs ran one in 2025–26
Try it Sun, Sep 19
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Allentown likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1WegmansBOTH
- 2Giant Food Stores
- 3Weis Markets
- 4Boscov's
- 5Dorney Park
- 6Crayola
- 7Lehigh Valley Health Network
- 8Sovereign Bank
- 9Lafayette Ambassador Bank
- 10TastykakeBOTH
137 more on the full list.
- Hometown legend50×
Wawa
dining
CITY TASTE#6IRONPIGS FANS#56ON BOTH LISTSLOCAL PULL50× - Hometown legend60×
Visit Philly
travel
CITY TASTE#5IRONPIGS FANS#95LOCAL PULL60× - Local favorite11×
Alex and Ani
fashion
CITY TASTE#21IRONPIGS FANS#145LOCAL PULL11× - Local favorite9×
Wegmans
retail
CITY TASTE#34IRONPIGS FANS#131ON BOTH LISTSLOCAL PULL9× - Local favorite9×
La Colombe Coffee Roasters
dining
CITY TASTE#35IRONPIGS FANS#211LOCAL PULL9× - Local favorite16×
Dunkin' Donuts
food and beverage
CITY TASTE#19IRONPIGS FANSnot rankedON BOTH LISTSLOCAL PULL16×
Food partners
Around Coca-Cola Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.