2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
21,642
YOUR WAY
14,330
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 4.1 | 1.7 | 2.4 | 1.4 | 2.4 | 2.4 | 14.3 |
| MATCHDAY | 8.3 | 4.6 | 3.5 | 1.7 | 2.6 | 0.9 | 21.6 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 4
- Bobblehead · 1
- Giveaway · 18
- Opening night · 1
- Family day
Monday, April 5 · Fireworks
Midweek fireworks lift MLB crowds about 17%: small crowds, big jump.
Family theme nights
Nights Minneapolis families will love
Films, shows and characters other clubs built theme nights on, where Minneapolis ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Toy Story
Top 3% of club towns
12 clubs ran one in 2025–26
Try it Sun, Apr 4
- film02
Superman
Top 11% of club towns
6 clubs ran one in 2025–26
Try it Thu, Apr 8
- film03
Barbie
Top 21% of club towns
7 clubs ran one in 2025–26
Try it Sat, Apr 17
- film04
The Sandlot
Top 22% of club towns
4 clubs ran one in 2025–26
Try it Sun, Apr 18
- TV show05
Harry Potter
Top 31% of club towns
37 clubs ran one in 2025–26
Try it Sat, Apr 24
- brand06
Sesame Street
Top 32% of club towns
8 clubs ran one in 2025–26
Try it Sun, Apr 25
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Minneapolis likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Cub Foods
- 2Lunds & Byerlys
- 3Hy-Vee
- 4Kowalski's Markets
- 5Fresh Thyme Farmers Market
- 6TargetBOTH
- 7Best Buy
- 8Hennepin Theatre Trust
- 9Caribou CoffeeBOTH
- 10Dunn Brothers Coffee
112 more on the full list.
- Local favorite23×
Love Your Melon
fashion
CITY TASTE#9TWINS FANS#164LOCAL PULL23× - Hometown legend50×
Caribou Coffee
dining
CITY TASTE#6TWINS FANS#223ON BOTH LISTSLOCAL PULL50× - Crowd pleaser5×
Patagonia
fashion
CITY TASTE#13TWINS FANS#134LOCAL PULL5× - Crowd pleaser4×
Recreational Equipment Inc
fashion
CITY TASTE#15TWINS FANS#114LOCAL PULL4× - Local favorite5×
Delta Air Lines
travel
CITY TASTE#55TWINS FANS#131LOCAL PULL5× - Local favorite14×
Minnetonka Moccasin Co.
fashion
CITY TASTE#22TWINS FANSnot rankedLOCAL PULL14×
Food partners
Around Target Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.