2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
187,784
YOUR WAY
142,749
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 32.7 | 28.7 | 15.9 | 28.3 | 28.8 | 8.3 | 142.7 |
| MATCHDAY | 45.7 | 38.4 | 26.5 | 31.1 | 29.7 | 16.4 | 187.8 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 12
- Bobblehead · 14
- Giveaway · 23
- Theme night · 8
- Opening night · 1
- Family day
Tuesday, May 4 · Fireworks
Midweek fireworks lift MLB crowds about 17%: small crowds, big jump.
Family theme nights
Nights Atlanta families will love
Films, shows and characters other clubs built theme nights on, where Atlanta ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- brand01
Marvel
Top 13% of club towns
12 clubs ran one in 2025–26
Try it Sun, May 16
- TV show02
Peppa Pig
Top 17% of club towns
3 clubs ran one in 2025–26
Try it Sun, May 30
- film03
Barbie
Top 20% of club towns
7 clubs ran one in 2025–26
Try it Sun, Sep 12
- brand04
WWE
Top 20% of club towns
6 clubs ran one in 2025–26
Try it Sun, Sep 26
- brand05
Crayola
Top 23% of club towns
3 clubs ran one in 2025–26
Try it Sat, Jun 5
- TV show06
PAW Patrol
Top 25% of club towns
10 clubs ran one in 2025–26
Try it Sat, Jun 19
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Atlanta likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Chick-fil-ABOTH
- 2Waffle HouseBOTH
- 3The Varsity
- 4PublixBOTH
- 5Zaxby'sBOTH
- 6Huey Magoo's
- 7Bojangles
- 8Ted's Montana Grill
- 9Ponce City Market
- 10Krispy Kreme
114 more on the full list.
- Hometown legend33×
Delta Air Lines
travel
CITY TASTE#9BRAVES FANS#110ON BOTH LISTSLOCAL PULL33× - Local favorite5×
Chick-fil-A
dining
CITY TASTE#55BRAVES FANS#24ON BOTH LISTSLOCAL PULL5× - Crowd pleaser4×
Waffle House
dining
CITY TASTE#67BRAVES FANS#57ON BOTH LISTSLOCAL PULL4× - Local favorite20×
Telfar
fashion
CITY TASTE#15BRAVES FANSnot rankedLOCAL PULL20× - Local favorite17×
Tags Boutique
fashion
CITY TASTE#18BRAVES FANSnot rankedLOCAL PULL17× - Local favorite14×
Spanx
fashion
CITY TASTE#22BRAVES FANSnot rankedLOCAL PULL14×
Food partners
Around Truist Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.