2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
90,472
YOUR WAY
65,288
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 8.7 | 11.1 | 13.3 | 9.9 | 10.6 | 11.7 | 65.3 |
| MATCHDAY | 3.2 | 23.8 | 13.5 | 19.1 | 10.2 | 20.7 | 90.5 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 9
- Bobblehead · 12
- Giveaway · 18
- Theme night · 11
- Opening night · 1
- Family day
Tuesday, May 4 · Fireworks
Midweek fireworks lift MLB crowds about 17%: small crowds, big jump.
Family theme nights
Nights Chicago families will love
Films, shows and characters other clubs built theme nights on, where Chicago ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- brand01
Sesame Street
Top 6% of club towns
8 clubs ran one in 2025–26
Try it Sun, May 2
- brand02
WWE
Top 7% of club towns
6 clubs ran one in 2025–26
Try it Sun, May 16
- brand03
Star Wars
Top 10% of club towns
63 clubs ran one in 2025–26
Try it Sun, May 30
- film04
Scooby-Doo
Top 10% of club towns
5 clubs ran one in 2025–26
Try it Sat, Jul 24
- brand05
Pokémon GO
Top 10% of club towns
4 clubs ran one in 2025–26
Try it Sun, Aug 8
- brand06
Crayola
Top 10% of club towns
3 clubs ran one in 2025–26
Try it Sun, Aug 22
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Chicago likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Vienna Beef
- 2Italian Beef Stands
- 3Portillo's
- 4Garrett Popcorn Shops
- 5Lou Malnati's
- 6Giordano's
- 7Connie's Pizza
- 8Home Run Inn
- 9Eataly Chicago
- 10Jewel-Osco
108 more on the full list.
- Local favorite9×
Lou Malnati's Pizzeria
dining
CITY TASTE#33WHITE SOX FANS#89ON BOTH LISTSLOCAL PULL9× - Local favorite12×
Jeni's Splendid Ice Creams
food and beverage
CITY TASTE#25WHITE SOX FANSnot rankedLOCAL PULL12× - Local favorite5×
Cooper's Hawk Winery & Restaurants
dining
CITY TASTE#58WHITE SOX FANS#147LOCAL PULL5× - Local favorite8×
Threadless
fashion
CITY TASTE#38WHITE SOX FANSnot rankedLOCAL PULL8× - Crowd pleaser2×
Nordstrom
retail
CITY TASTE#36WHITE SOX FANS#176LOCAL PULL2× - Local favorite6×
Everlane
fashion
CITY TASTE#42WHITE SOX FANSnot rankedLOCAL PULL6×
Food partners
Around Rate Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.