2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
102,422
YOUR WAY
57,969
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 8.1 | 5.6 | 14.2 | 9.1 | 4.5 | 9.6 | 6.7 | 58.0 |
| MATCHDAY | 7.9 | 12.4 | 13.0 | 19.5 | 12.8 | 12.5 | 24.4 | 102.4 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 4
- Bobblehead · 3
- Giveaway · 22
- Theme night · 4
- Opening night · 1
- Family day
Tuesday, September 7 · Fireworks
Midweek fireworks lift MLB crowds about 17%: small crowds, big jump.
Family theme nights
Nights Milwaukee families will love
Films, shows and characters other clubs built theme nights on, where Milwaukee ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Toy Story
Top 1% of club towns
12 clubs ran one in 2025–26
Try it Sat, May 1
- film02
Jurassic Park
Top 12% of club towns
4 clubs ran one in 2025–26
Try it Sat, May 15
- music03
Taylor Swift
Top 13% of club towns
3 clubs ran one in 2025–26
Try it Sat, Jul 17
- film04
Superman
Top 20% of club towns
6 clubs ran one in 2025–26
Try it Sat, Jul 24
- game05
Backyard Baseball
Top 23% of club towns
10 clubs ran one in 2025–26
Try it Sun, Mar 28
- brand06
Star Wars
Top 25% of club towns
63 clubs ran one in 2025–26
Try it Wed, Mar 31
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 1.9% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Milwaukee likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Stone Creek Coffee
- 2Sendik's Food Markets
- 3Woodman's Food Market
- 4Pick 'n Save
- 5Festival FoodsBOTH
- 6Usinger's
- 7Klement's Sausage
- 8JohnsonvilleBOTH
- 9Bratwurst Haus
- 10Kopp's Frozen Custard
39 more on the full list.
- Local favorite14×
Punchbowlsocial
dining
CITY TASTE#22BREWERS FANS#158LOCAL PULL14× - Crowd pleaser5×
Recreational Equipment Inc
fashion
CITY TASTE#11BREWERS FANS#167LOCAL PULL5× - Local favorite11×
Kohl's
retail
CITY TASTE#23BREWERS FANS#254LOCAL PULL11× - Crowd pleaser5×
Patagonia
fashion
CITY TASTE#13BREWERS FANS#249LOCAL PULL5× - Local favorite8×
LaCroix Sparkling Water
food and beverage
CITY TASTE#30BREWERS FANS#259LOCAL PULL8× - Local favorite5×
Love Your Melon
fashion
CITY TASTE#42BREWERS FANS#119LOCAL PULL5×
Food partners
Around American Family Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in MLB, 2025–26. 95% range 4.5 to 13.9.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.