2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
45,507
YOUR WAY
37,214
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 2.8 | 2.9 | 7.0 | 5.3 | 6.9 | 7.1 | 5.3 | 37.2 |
| MATCHDAY | 3.6 | 4.2 | 6.9 | 7.3 | 10.4 | 8.7 | 4.4 | 45.5 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 15
- Bobblehead · 2
- Theme night · 35
- Opening night · 1
- Family day
Wednesday, May 12 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights St. Paul families will love
Films, shows and characters other clubs built theme nights on, where St. Paul ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Toy Story
Top 2% of club towns
12 clubs ran one in 2025–26
Try it Sun, Mar 28
- film02
Superman
Top 13% of club towns
6 clubs ran one in 2025–26
Try it Sun, Apr 18
- film03
Barbie
Top 21% of club towns
7 clubs ran one in 2025–26
Try it Sun, May 16
- film04
The Sandlot
Top 22% of club towns
4 clubs ran one in 2025–26
Try it Sun, May 30
- brand05
Crayola
Top 32% of club towns
3 clubs ran one in 2025–26
Try it Sun, Jun 20
- TV show06
Harry Potter
Top 33% of club towns
37 clubs ran one in 2025–26, yours included
Try it Sun, Jun 27
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more St. Paul likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Cossetta's
- 2Mancini's Char House
- 3Hubbard Broadcasting
- 4Surdyk's
- 5Lund's & Byerly's
- 6Cub Foods
- 7Hy-Vee
- 8Kowalski's Markets
- 9Byerly's
- 10Rainbow Foods
106 more on the full list.
- Local favorite21×
Love Your Melon
fashion
CITY TASTE#10SAINTS FANS#100LOCAL PULL21× - Hometown legend50×
Caribou Coffee
dining
CITY TASTE#6SAINTS FANS#170ON BOTH LISTSLOCAL PULL50× - Local favorite17×
Minnetonka Moccasin Co.
fashion
CITY TASTE#18SAINTS FANS#199LOCAL PULL17× - Crowd pleaser4×
Recreational Equipment Inc
fashion
CITY TASTE#13SAINTS FANS#98LOCAL PULL4× - Local favorite6×
LaCroix Sparkling Water
food and beverage
CITY TASTE#43SAINTS FANS#75LOCAL PULL6× - Crowd pleaser4×
Patagonia
fashion
CITY TASTE#14SAINTS FANS#149LOCAL PULL4×
Food partners
Around CHS Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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- 4
- 5
- 6
- 7
- 8
- 9
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.