2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
23,931
YOUR WAY
11,293
| MONTH | APR | MAY | JUN | JUL | AUG | FANS |
|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 3.0 | 2.1 | 2.6 | 2.0 | 1.6 | 11.3 |
| MATCHDAY | 5.5 | 5.2 | 5.4 | 3.4 | 4.4 | 23.9 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 11
- Bobblehead · 1
- Giveaway · 12
- Opening night · 1
- Family day
Tuesday, April 20 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Charleston families will love
Films, shows and characters other clubs built theme nights on, where Charleston ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- TV show01
Harry Potter
Top 35% of club towns
37 clubs ran one in 2025–26
- music02
Taylor Swift
Top 43% of club towns
3 clubs ran one in 2025–26
- TV show03
Peppa Pig
Top 48% of club towns
3 clubs ran one in 2025–26
- film04
The Sandlot
Top 50% of club towns
4 clubs ran one in 2025–26
- TV show05
Bluey
Top 53% of club towns
25 clubs ran one in 2025–26
- film06
Toy Story
Top 54% of club towns
12 clubs ran one in 2025–26
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Charleston likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Coastal Carolina Sweet Tea
- 2Lowcountry Ice Cream
- 3Glass Onion
- 4Hominy Grill
- 5Husk
- 6FIG
- 7Jestine's Kitchen
- 8Bert's Market
- 9Harris Teeter
- 10Piggly Wiggly
123 more on the full list.
- Hometown legend30×
Anthropologie
fashion
CITY TASTE#1RIVERDOGS FANSnot rankedLOCAL PULL30× - Hometown legend49×
Lilly Pulitzer
fashion
CITY TASTE#3RIVERDOGS FANSnot rankedLOCAL PULL49× - Hometown legend45×
Draper James
fashion
CITY TASTE#5RIVERDOGS FANSnot rankedLOCAL PULL45× - Local favorite8×
West Elm
retail
CITY TASTE#7RIVERDOGS FANSnot rankedLOCAL PULL8× - Local favorite10×
J.Crew
fashion
CITY TASTE#9RIVERDOGS FANSnot rankedLOCAL PULL10× - Local favorite18×
Show Me Your Mumu
fashion
CITY TASTE#14RIVERDOGS FANSnot rankedLOCAL PULL18×
Food partners
Around Joseph P. Riley, Jr. Ballpark
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.