2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
45,939
YOUR WAY
35,445
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 2.7 | 6.2 | 2.8 | 13.5 | 3.8 | 4.0 | 2.4 | 35.4 |
| MATCHDAY | 4.4 | 9.9 | 4.5 | 13.2 | 5.7 | 5.4 | 2.7 | 45.9 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 18
- Theme night · 24
- Opening night · 1
- Family day
Thursday, April 1 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Durham families will love
Films, shows and characters other clubs built theme nights on, where Durham ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- game01
Backyard Baseball
Top 13% of club towns
10 clubs ran one in 2025–26
Try it Sun, Mar 28
- TV show02
Harry Potter
Top 17% of club towns
37 clubs ran one in 2025–26, yours included
Try it Sun, May 23
- film03
Superman
Top 40% of club towns
6 clubs ran one in 2025–26
Try it Sun, Sep 12
- brand04
Sesame Street
Top 43% of club towns
8 clubs ran one in 2025–26
Try it Tue, Mar 30
- film05
Barbie
Top 45% of club towns
7 clubs ran one in 2025–26
Try it Sat, Apr 3
- film06
Toy Story
Top 46% of club towns
12 clubs ran one in 2025–26
Try it Tue, Apr 13
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Durham likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Bull City Burger
- 2Parker's Barbecue
- 3Dame's Chicken & Waffles
- 4Locopops
- 5Durham Bulls Athletic Park concessions partners
- 6Scrap Hot Dogs
- 7Rise Biscuits Donuts
- 8Toast Restaurant
- 9Mel's Diner
- 10Bullocks Bar-B-Que
116 more on the full list.
- Crowd pleaser3×
Madewell
fashion
CITY TASTE#24BULLS FANSnot rankedLOCAL PULL3× - Local favorite5×
Everlane
fashion
CITY TASTE#49BULLS FANSnot rankedLOCAL PULL5× - Local favorite5×
Girl Tribe
fashion
CITY TASTE#55BULLS FANSnot rankedLOCAL PULL5× - Crowd pleaser2×
Anthropologie
fashion
CITY TASTE#17BULLS FANSnot rankedLOCAL PULL2× - Crowd pleaser2×
Whole Foods Market (Durham)
retail
CITY TASTE#21BULLS FANSnot rankedON BOTH LISTSLOCAL PULL2× - Crowd pleaser5×
Biscuitville
dining
CITY TASTE#63BULLS FANSnot rankedON BOTH LISTSLOCAL PULL5×
Food partners
Around Durham Bulls Athletic Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.