2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
27,785
YOUR WAY
23,017
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 5.3 | 2.8 | 4.1 | 5.1 | 3.9 | 1.7 | 23.0 |
| MATCHDAY | 8.3 | 2.4 | 5.9 | 4.3 | 4.6 | 2.1 | 27.8 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 13
- Bobblehead · 1
- Giveaway · 15
- Theme night · 29
- Opening night · 1
- Family day
Wednesday, April 7 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Midland families will love
Films, shows and characters other clubs built theme nights on, where Midland ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- game01
Backyard Baseball
Top 8% of club towns
10 clubs ran one in 2025–26
Try it Sun, Apr 11
- TV show02
Harry Potter
Top 37% of club towns
37 clubs ran one in 2025–26
Try it Sun, Jul 18
- brand03
WWE
Top 54% of club towns
6 clubs ran one in 2025–26
Try it Thu, Apr 22
- TV show04
PAW Patrol
Top 62% of club towns
10 clubs ran one in 2025–26
Try it Sat, Apr 24
- brand05
Hello Kitty
Top 63% of club towns
8 clubs ran one in 2025–26
Try it Thu, Apr 29
- brand06
Crayola
Top 68% of club towns
3 clubs ran one in 2025–26
Try it Sat, May 1
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Midland likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1WhataburgerBOTH
- 2Jack in the Box
- 3Chick-fil-ABOTH
- 4Sonic Drive-InBOTH
- 5Taco Bell
- 6Denny's
- 7Cracker Barrel
- 8Olive Garden
- 9Golden Corral
- 10Texas Roadhouse
126 more on the full list.
- Hometown legend151×
Kendra Scott
fashion
CITY TASTE#2ROCKHOUNDS FANSnot rankedLOCAL PULL151× - Hometown legend75×
Whataburger
dining
CITY TASTE#4ROCKHOUNDS FANSnot rankedON BOTH LISTSLOCAL PULL75× - Hometown legend60×
H-E-B
retail
CITY TASTE#5ROCKHOUNDS FANSnot rankedON BOTH LISTSLOCAL PULL60× - Hometown legend43×
James Avery Artisan Jewelry
fashion
CITY TASTE#7ROCKHOUNDS FANSnot rankedLOCAL PULL43× - Local favorite21×
Southwest Airlines
travel
CITY TASTE#9ROCKHOUNDS FANSnot rankedLOCAL PULL21× - Local favorite11×
Vicidolls
fashion
CITY TASTE#10ROCKHOUNDS FANSnot rankedLOCAL PULL11×
Food partners
Around Momentum Bank Ballpark
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.