2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
27,076
YOUR WAY
23,623
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 5.6 | 4.7 | 4.6 | 3.2 | 3.2 | 2.3 | 23.6 |
| MATCHDAY | 6.8 | 6.6 | 4.1 | 3.6 | 3.6 | 2.4 | 27.1 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 14
- Bobblehead · 1
- Giveaway · 23
- Theme night · 29
- Opening night · 1
- Family day
Wednesday, May 12 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Birmingham families will love
Films, shows and characters other clubs built theme nights on, where Birmingham ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Barbie
Top 20% of club towns
7 clubs ran one in 2025–26
Try it Sun, Apr 18
- game02
Backyard Baseball
Top 25% of club towns
10 clubs ran one in 2025–26
Try it Sun, May 16
- TV show03
Bluey
Top 48% of club towns
25 clubs ran one in 2025–26, yours included
Try it Sun, May 30
- brand04
WWE
Top 57% of club towns
6 clubs ran one in 2025–26, yours included
Try it Sun, Jun 6
- TV show05
Harry Potter
Top 68% of club towns
37 clubs ran one in 2025–26, yours included
Try it Sun, Jun 20
- film06
Superman
Top 71% of club towns
6 clubs ran one in 2025–26
Try it Sun, Jul 11
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Birmingham likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Regional food and drink:
- 2Golden Flake
- 3Milo's Tea
- 4Fritz's Hot Dogs
- 5Dreamland Bar-B-Que
- 6Saw's BBQ
- 7Bob Sykes Bar-B-Q
- 8Milo's Sweet Tea
- 9Krispy KremeBOTH
- 10Jack's Restaurant
132 more on the full list.
- Local favorite12×
Draper James
fashion
CITY TASTE#18BARONS FANS#23LOCAL PULL12× - Local favorite23×
Kendra Scott
fashion
CITY TASTE#13BARONS FANS#40LOCAL PULL23× - Hometown legend75×
Billy Reid
fashion
CITY TASTE#4BARONS FANS#78LOCAL PULL75× - Local favorite10×
ABLE Clothing
fashion
CITY TASTE#31BARONS FANS#39LOCAL PULL10× - Crowd pleaser5×
Chicken Salad Chick
dining
CITY TASTE#61BARONS FANS#4LOCAL PULL5× - Local favorite7×
Five Daughters Bakery
dining
CITY TASTE#42BARONS FANS#28LOCAL PULL7×
Food partners
Around Regions Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.