MATCHDAY
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Richmond Flying Squirrels

Double-ACarMax ParkRichmond, Virginia
QLOO CITY TASTE

2027 promotion plan

Same nights, better dates

ADDED FANS, 2027

23,699

YOUR WAY

17,563

ADDED FANS BY MONTH, THOUSANDS (ESTIMATES)
MONTHAPRMAYJUNJULAUGSEPFANS
YOUR 2026 WAY3.12.73.06.82.00.017.6
MATCHDAY7.72.33.12.35.52.723.7
+6,136 fans · 1.3×Fireworks on 3 Thursdays.

Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.

Season board

  • Fireworks · 3
  • Bobblehead · 3
  • Giveaway · 9
  • Theme night · 4
  • Opening night · 1
  • Family day
APR
MAY
JUN
JUL
AUG
SEP

Thursday, April 15 · Fireworks

Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.

+2,634

Family theme nights

Nights Richmond families will love

Films, shows and characters other clubs built theme nights on, where Richmond ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.

Qloo has no local taste data for this town's theme subjects yet.

Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.

Sponsor board

Your hand of sponsors

Brands are cards. Rarity is how much more Richmond likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.

SCOUTING LIST · ASSISTANT

  1. 1Bingo Burger
  2. 2Sub Shop Richmond
  3. 3Hot Diggity Dogs
  4. 4Edo's Squid
  5. 5The Original Mexican Restaurant
  6. 6Ellwood Thompson's Local Market
  7. 7KrogerBOTH
  8. 8Martin's Food Market
  9. 9Food Lion
  10. 10Sprouts Farmers Market

121 more on the full list.

  • Hometown legend301×

    Ledbury

    fashion

    CITY TASTE#1
    FLYING SQUIRRELS FANSnot ranked
    LOCAL PULL301×
  • Hometown legend151×

    Need Supply Co.

    retail

    CITY TASTE#2
    FLYING SQUIRRELS FANSnot ranked
    LOCAL PULL151×
  • Hometown legend30×

    Health Warrior

    food and beverage

    CITY TASTE#10
    FLYING SQUIRRELS FANSnot ranked
    LOCAL PULL30×
  • Local favorite19×

    CAVA

    dining

    CITY TASTE#16
    FLYING SQUIRRELS FANSnot ranked
    LOCAL PULL19×
  • Local favorite5×

    Madewell

    fashion

    CITY TASTE#14
    FLYING SQUIRRELS FANSnot ranked
    LOCAL PULL5×
  • Local favorite7×

    Everlane

    fashion

    CITY TASTE#35
    FLYING SQUIRRELS FANSnot ranked
    LOCAL PULL7×

Food partners

Around CarMax Park

Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.

This ballpark has no map coordinates in the data yet, so nearby partners aren't available.

How sure is this?

+21.7%

Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.

+41%

The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.

+29

More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.

All the evidence and its limits