2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
11,786
YOUR WAY
8,999
| MONTH | APR | MAY | JUN | JUL | AUG | FANS |
|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 2.8 | 2.4 | 1.3 | 1.1 | 1.3 | 9.0 |
| MATCHDAY | 2.9 | 4.2 | 0.5 | 1.6 | 2.6 | 11.8 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Giveaway · 8
- Theme night · 21
- Opening night · 1
- Family day
Friday, May 7 · Giveaway
Giveaways lift minor league crowds about 10%.
Family theme nights
Nights Columbia families will love
Films, shows and characters other clubs built theme nights on, where Columbia ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- TV show01
Peppa Pig
Top 27% of club towns
3 clubs ran one in 2025–26
Try it Sun, May 9
- game02
Backyard Baseball
Top 32% of club towns
10 clubs ran one in 2025–26
Try it Sun, May 23
- TV show03
PAW Patrol
Top 35% of club towns
10 clubs ran one in 2025–26, yours included
Try it Sun, May 30
- film04
Peanuts
Top 46% of club towns
14 clubs ran one in 2025–26, yours included
Try it Sun, Aug 1
- TV show05
Harry Potter
Top 57% of club towns
37 clubs ran one in 2025–26, yours included
Try it Sun, Aug 15
- TV show06
SpongeBob SquarePants
Top 59% of club towns
7 clubs ran one in 2025–26
Try it Sun, Aug 29
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Columbia likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Palmetto Pride
- 2Bojangles
- 3Chick-fil-ABOTH
- 4Zaxby's
- 5Hardee's
- 6Krispy KremeBOTH
- 7Sonic Drive-In
- 8Waffle HouseBOTH
- 9Hickory Hollow
- 10Rockin' Joe's
139 more on the full list.
- Hometown legend49×
Lilly Pulitzer
fashion
CITY TASTE#3FIREFLIES FANSnot rankedLOCAL PULL49× - Hometown legend43×
Marley Lilly
fashion
CITY TASTE#7FIREFLIES FANSnot rankedLOCAL PULL43× - Hometown legend31×
Red Dress
retail
CITY TASTE#8FIREFLIES FANSnot rankedLOCAL PULL31× - Hometown legend33×
Vineyard Vines
fashion
CITY TASTE#9FIREFLIES FANSnot rankedLOCAL PULL33× - Hometown legend25×
Jack Rogers
fashion
CITY TASTE#12FIREFLIES FANSnot rankedLOCAL PULL25× - Local favorite22×
Chick-fil-A
dining
CITY TASTE#14FIREFLIES FANSnot rankedON BOTH LISTSLOCAL PULL22×
Food partners
Around Segra Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.