2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
10,137
YOUR WAY
7,514
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 2.4 | 1.1 | 1.0 | 1.2 | 1.1 | 0.7 | 7.5 |
| MATCHDAY | 3.8 | 1.6 | 1.6 | 1.6 | 0.0 | 1.5 | 10.1 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 10
- Bobblehead · 1
- Opening night · 1
- Family day
Thursday, September 2 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Salem families will love
Films, shows and characters other clubs built theme nights on, where Salem ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- game01
Backyard Baseball
Top 1% of club towns
10 clubs ran one in 2025–26
Try it Sun, Apr 4
- film02
Toy Story
Top 6% of club towns
12 clubs ran one in 2025–26
Try it Sun, Apr 18
- TV show03
Harry Potter
Top 8% of club towns
37 clubs ran one in 2025–26
Try it Sun, May 2
- film04
Superman
Top 23% of club towns
6 clubs ran one in 2025–26
Try it Sun, May 16
- music05
Taylor Swift
Top 23% of club towns
3 clubs ran one in 2025–26
Try it Sun, May 30
- TV show06
SpongeBob SquarePants
Top 42% of club towns
7 clubs ran one in 2025–26
Try it Sun, Jun 20
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Salem likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Carilion Clinic
- 2Hardee's
- 3Bojangles
- 4Taco BellBOTH
- 5Subway
- 6Cook Out
- 7Dairy Queen
- 8Sonic Drive-In
- 9Chick-fil-ABOTH
- 10Golden Corral
138 more on the full list.
- Local favorite8×
Patagonia
fashion
CITY TASTE#8RIDGEYAKS FANSnot rankedLOCAL PULL8× - Local favorite15×
Lilly Pulitzer
fashion
CITY TASTE#10RIDGEYAKS FANSnot rankedLOCAL PULL15× - Local favorite13×
Altar'd State
fashion
CITY TASTE#11RIDGEYAKS FANSnot rankedLOCAL PULL13× - Local favorite22×
Chaco
fashion
CITY TASTE#14RIDGEYAKS FANSnot rankedLOCAL PULL22× - Local favorite20×
Marley Lilly
fashion
CITY TASTE#15RIDGEYAKS FANSnot rankedLOCAL PULL20× - Local favorite19×
Vineyard Vines
fashion
CITY TASTE#16RIDGEYAKS FANSnot rankedLOCAL PULL19×
Food partners
Around Carilion Clinic Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.