2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
34,271
YOUR WAY
26,395
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 1.7 | 4.5 | 5.3 | 2.9 | 4.9 | 2.5 | 4.6 | 26.4 |
| MATCHDAY | 1.7 | 5.6 | 8.5 | 4.9 | 4.9 | 2.5 | 6.2 | 34.3 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 16
- Bobblehead · 2
- Giveaway · 17
- Theme night · 21
- Opening night · 1
- Family day
Thursday, May 13 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Louisville families will love
Films, shows and characters other clubs built theme nights on, where Louisville ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Barbie
Top 5% of club towns
7 clubs ran one in 2025–26
Try it Wed, Mar 31
- film02
Scooby-Doo
Top 5% of club towns
5 clubs ran one in 2025–26
Try it Wed, Apr 14
- TV show03
Bluey
Top 21% of club towns
25 clubs ran one in 2025–26, yours included
Try it Wed, Apr 21
- film04
Jurassic Park
Top 21% of club towns
4 clubs ran one in 2025–26
Try it Wed, Jun 9
- TV show05
Harry Potter
Top 28% of club towns
37 clubs ran one in 2025–26
Try it Sun, Jul 4
- film06
Superman
Top 34% of club towns
6 clubs ran one in 2025–26
Try it Sun, Jul 18
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Louisville likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Kentucky Fried Chicken
- 2Papa John's
- 3Holy Grail Pizza
- 4Hell's Kitchen
- 5Gerstlé's Pizza
- 6Kern's Kreme
- 7Muth's Candies
- 8Ghost Town Cookie Co
- 9Hall's Coffee
- 10Heine Brothers' Coffee
109 more on the full list.
- Hometown legend60×
Rachel + Kate The Hat Girls
fashion
CITY TASTE#5BATS FANS#152LOCAL PULL60× - Crowd pleaser5×
Louisville Slugger
fashion
CITY TASTE#61BATS FANS#9ON BOTH LISTSLOCAL PULL5× - Crowd pleaser4×
Skyline Chili
dining
CITY TASTE#79BATS FANS#27ON BOTH LISTSLOCAL PULL4× - Local favorite5×
Vineyard Vines
fashion
CITY TASTE#55BATS FANS#80LOCAL PULL5× - Local favorite8×
Graeter's
food and beverage
CITY TASTE#38BATS FANS#196LOCAL PULL8× - Local favorite8×
Kroger
retail
CITY TASTE#40BATS FANS#285ON BOTH LISTSLOCAL PULL8×
Food partners
Around Louisville Slugger Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
Fresco Tea BarRestaurant
1.7 km★ 4.5
MTWTFSS - 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.