2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
50,431
YOUR WAY
47,811
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 1.1 | 6.3 | 8.7 | 9.9 | 10.3 | 7.6 | 4.0 | 47.8 |
| MATCHDAY | 0.9 | 7.5 | 8.5 | 8.3 | 10.8 | 6.9 | 7.6 | 50.4 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 14
- Bobblehead · 1
- Giveaway · 24
- Theme night · 12
- Opening night · 1
- Family day
Wednesday, September 8 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Buffalo families will love
Films, shows and characters other clubs built theme nights on, where Buffalo ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Toy Story
Top 5% of club towns
12 clubs ran one in 2025–26
Try it Sun, May 2
- film02
Scooby-Doo
Top 11% of club towns
5 clubs ran one in 2025–26
Try it Sun, May 9
- music03
Taylor Swift
Top 12% of club towns
3 clubs ran one in 2025–26
Try it Sun, May 23
- TV show04
PAW Patrol
Top 13% of club towns
10 clubs ran one in 2025–26
Try it Sun, Jun 6
- film05
Superman
Top 14% of club towns
6 clubs ran one in 2025–26
Try it Sun, Jun 20
- brand06
Sesame Street
Top 17% of club towns
8 clubs ran one in 2025–26
Try it Sun, Jul 4
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Buffalo likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Tim HortonsBOTH
- 2WegmansBOTH
- 3Tops Friendly Markets
- 4Sahlen's
- 5Anchor Bar
- 6Duff's Famous Wings
- 7Ted's Hot Dogs
- 8Charlie the Butcher
- 9Bocce Club Pizzeria
- 10Gabriel Brothers
124 more on the full list.
- Hometown legend60×
Wegmans
retail
CITY TASTE#5BISONS FANSnot rankedON BOTH LISTSLOCAL PULL60× - Hometown legend43×
Tim Hortons
dining
CITY TASTE#7BISONS FANSnot rankedON BOTH LISTSLOCAL PULL43× - Hometown legend27×
Simpler Plant-based Beverages
food and beverage
CITY TASTE#11BISONS FANSnot rankedLOCAL PULL27× - Local favorite13×
Violent Gentlemen
fashion
CITY TASTE#24BISONS FANSnot rankedLOCAL PULL13× - Local favorite5×
Ben & Jerry's
food and beverage
CITY TASTE#27BISONS FANSnot rankedLOCAL PULL5× - Local favorite7×
Alex and Ani
fashion
CITY TASTE#34BISONS FANSnot rankedLOCAL PULL7×
Food partners
Around Sahlen Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.