2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
20,337
YOUR WAY
12,734
| MONTH | APR | MAY | JUN | JUL | AUG | FANS |
|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 3.0 | 2.3 | 1.2 | 3.3 | 2.9 | 12.7 |
| MATCHDAY | 3.1 | 5.3 | 1.6 | 6.2 | 4.2 | 20.3 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 9
- Bobblehead · 2
- Giveaway · 14
- Theme night · 24
- Opening night · 1
- Family day
Tuesday, May 11 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Wilmington families will love
Films, shows and characters other clubs built theme nights on, where Wilmington ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- brand01
Sesame Street
Top 9% of club towns
8 clubs ran one in 2025–26, yours included
Try it Wed, Apr 7
- brand02
WWE
Top 9% of club towns
6 clubs ran one in 2025–26
Try it Sat, Apr 10
- brand03
Crayola
Top 9% of club towns
3 clubs ran one in 2025–26
Try it Tue, Apr 20
- brand04
Marvel
Top 16% of club towns
12 clubs ran one in 2025–26
Try it Thu, Apr 22
- brand05
Star Wars
Top 19% of club towns
63 clubs ran one in 2025–26, yours included
Try it Sat, Apr 24
- brand06
Pokémon GO
Top 23% of club towns
4 clubs ran one in 2025–26
Try it Tue, Apr 27
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Wilmington likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Acme Markets
- 2WawaBOTH
- 3Bassett's Ice Cream
- 4Kelly's Logan House
- 5TastykakeBOTH
- 6Herr's Snacks
- 7Utz
- 8Snyder's of Hanover
- 9Hershey's
- 10Boardwalk Fries
119 more on the full list.
- Hometown legend151×
Visit Philly
travel
CITY TASTE#2BLUE ROCKS FANSnot rankedLOCAL PULL151× - Hometown legend33×
Wawa
dining
CITY TASTE#9BLUE ROCKS FANSnot rankedON BOTH LISTSLOCAL PULL33× - Local favorite19×
Honeygrow
dining
CITY TASTE#16BLUE ROCKS FANSnot rankedLOCAL PULL19× - Local favorite18×
La Colombe Coffee Roasters
dining
CITY TASTE#17BLUE ROCKS FANSnot rankedLOCAL PULL18× - Local favorite6×
Spergo
fashion
CITY TASTE#49BLUE ROCKS FANSnot rankedLOCAL PULL6× - Local favorite6×
Telfar
fashion
CITY TASTE#54BLUE ROCKS FANSnot rankedLOCAL PULL6×
Food partners
Around Frawley Stadium
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.