2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
24,446
YOUR WAY
19,291
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 1.8 | 4.0 | 2.7 | 3.1 | 5.9 | 1.7 | 19.3 |
| MATCHDAY | 1.4 | 2.1 | 6.6 | 4.1 | 9.6 | 0.7 | 24.4 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 11
- Giveaway · 1
- Theme night · 28
- Opening night · 1
- Family day
Tuesday, August 3 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Lakewood families will love
Films, shows and characters other clubs built theme nights on, where Lakewood ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- brand01
Sesame Street
Top 3% of club towns
8 clubs ran one in 2025–26
Try it Sun, Jun 6
- brand02
WWE
Top 3% of club towns
6 clubs ran one in 2025–26
Try it Sun, Jun 20
- brand03
Crayola
Top 5% of club towns
3 clubs ran one in 2025–26
Try it Sun, Jun 27
- TV show04
Peppa Pig
Top 10% of club towns
3 clubs ran one in 2025–26
Try it Sun, Jul 25
- brand05
Star Wars
Top 12% of club towns
63 clubs ran one in 2025–26, yours included
Try it Sun, Aug 8
- TV show06
PAW Patrol
Top 14% of club towns
10 clubs ran one in 2025–26
Try it Sat, Apr 3
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Lakewood likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1WawaBOTH
- 2ShopRiteBOTH
- 3Acme Markets
- 4Genuardi's
- 5Stewart's Shops
- 6Kings Food Markets
- 7Ocean County Dairy
- 8Taylor Ham
- 9Tony's Baltimore Grill
- 10Carvel
132 more on the full list.
- Hometown legend151×
Wawa
dining
CITY TASTE#2BLUECLAWS FANSnot rankedON BOTH LISTSLOCAL PULL151× - Hometown legend100×
The Bagel Nook
dining
CITY TASTE#3BLUECLAWS FANSnot rankedLOCAL PULL100× - Local favorite19×
Dunkin' Donuts
food and beverage
CITY TASTE#16BLUECLAWS FANSnot rankedLOCAL PULL19× - Local favorite12×
Alex and Ani
fashion
CITY TASTE#18BLUECLAWS FANSnot rankedLOCAL PULL12× - Local favorite14×
Jersey Mike's Subs
dining
CITY TASTE#21BLUECLAWS FANSnot rankedON BOTH LISTSLOCAL PULL14× - Local favorite14×
Baked By Melissa
food and beverage
CITY TASTE#22BLUECLAWS FANSnot rankedLOCAL PULL14×
Food partners
Around ShoreTown Ballpark
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.