2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
27,175
YOUR WAY
24,428
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 4.5 | 4.2 | 6.1 | 5.9 | 2.7 | 1.1 | 24.4 |
| MATCHDAY | 5.8 | 5.0 | 5.6 | 6.1 | 3.0 | 1.6 | 27.2 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 12
- Bobblehead · 4
- Giveaway · 23
- Theme night · 19
- Opening night · 1
- Family day
Thursday, July 8 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Springfield families will love
Films, shows and characters other clubs built theme nights on, where Springfield ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- TV show01
Harry Potter
Top 3% of club towns
37 clubs ran one in 2025–26, yours included
Try it Sun, May 2
- film02
Superman
Top 3% of club towns
6 clubs ran one in 2025–26
Try it Wed, Apr 14
- TV show03
SpongeBob SquarePants
Top 30% of club towns
7 clubs ran one in 2025–26, yours included
Try it Sat, Apr 17
- TV show04
Peppa Pig
Top 34% of club towns
3 clubs ran one in 2025–26
Try it Tue, Apr 27
- TV show05
PAW Patrol
Top 45% of club towns
10 clubs ran one in 2025–26
Try it Fri, Apr 30
- film06
Toy Story
Top 50% of club towns
12 clubs ran one in 2025–26
Try it Wed, May 12
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Springfield likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Price Cutter
- 2Bass Pro ShopsBOTH
- 3Missouri Star Quilt Company
- 4O'Reilly Auto Parts
- 5Mid-Missouri Bank
- 6Great Southern Bank
- 7Hammons Products
- 8Hammons Hotels
- 9Springfield Ford
- 10Ozarks Electric Cooperative
125 more on the full list.
- Local favorite13×
Altar'd State
fashion
CITY TASTE#11CARDINALS FANSnot rankedLOCAL PULL13× - Local favorite20×
Kendra Scott
fashion
CITY TASTE#15CARDINALS FANSnot rankedLOCAL PULL20× - Local favorite19×
Bass Pro Shops
retail
CITY TASTE#16CARDINALS FANSnot rankedON BOTH LISTSLOCAL PULL19× - Local favorite16×
Chaco
fashion
CITY TASTE#19CARDINALS FANSnot rankedLOCAL PULL16× - Local favorite7×
Starbucks
dining
CITY TASTE#17CARDINALS FANSnot rankedON BOTH LISTSLOCAL PULL7× - Local favorite8×
Pura Vida Bracelets
fashion
CITY TASTE#23CARDINALS FANSnot rankedLOCAL PULL8×
Food partners
Around Route 66 Stadium
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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- 4
- 5
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- 7
- 8
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.