MATCHDAY
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Peoria Chiefs

High-ADozer ParkPeoria, Illinois
QLOO CITY TASTE

2027 promotion plan

Same nights, better dates

ADDED FANS, 2027

17,379

YOUR WAY

9,258

ADDED FANS BY MONTH, THOUSANDS (ESTIMATES)
MONTHAPRMAYJUNJULAUGSEPFANS
YOUR 2026 WAY1.22.03.00.71.31.09.3
MATCHDAY2.35.23.22.63.60.517.4
+8,121 fans · 1.9×Fireworks on 10 Tuesdays, 7 Saturdays and 5 Fridays. Giveaways on family days.

Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.

Season board

  • Fireworks · 22
  • Bobblehead · 2
  • Giveaway · 3
  • Opening night · 1
  • Family day
APR
MAY
JUN
JUL
AUG
SEP

Tuesday, May 4 · Fireworks

Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.

+1,174

Family theme nights

Nights Peoria families will love

Films, shows and characters other clubs built theme nights on, where Peoria ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.

  1. TV show01

    Harry Potter

    Top 8% of club towns

    37 clubs ran one in 2025–26

    Try it Sun, Apr 4

  2. film02

    Scooby-Doo

    Top 9% of club towns

    5 clubs ran one in 2025–26

    Try it Sun, Apr 18

  3. film03

    The Sandlot

    Top 20% of club towns

    4 clubs ran one in 2025–26

    Try it Sun, May 23

  4. game04

    Backyard Baseball

    Top 28% of club towns

    10 clubs ran one in 2025–26

    Try it Sun, May 30

  5. film05

    Toy Story

    Top 35% of club towns

    12 clubs ran one in 2025–26

    Try it Sun, Jun 13

  6. brand06

    Hello Kitty

    Top 66% of club towns

    8 clubs ran one in 2025–26

    Try it Sun, Jun 27

Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.

Sponsor board

Your hand of sponsors

Brands are cards. Rarity is how much more Peoria likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.

SCOUTING LIST · ASSISTANT

  1. 1Hooters Peoria
  2. 2Chili's Peoria
  3. 3Olive Garden Peoria
  4. 4Texas Roadhouse Peoria
  5. 5Culver's Peoria
  6. 6Portillo's
  7. 7Steak 'n Shake
  8. 8Gino's Pizza
  9. 9Pizza Ranch
  10. 10Uno Pizzeria & Grill

138 more on the full list.

  • Hometown legend30×

    Maui Jim

    fashion

    CITY TASTE#10
    CHIEFS FANSnot ranked
    LOCAL PULL30×
  • Local favorite11×

    Starbucks

    dining

    CITY TASTE#11
    CHIEFS FANSnot ranked
    LOCAL PULL11×
    ON BOTH LISTS
  • Local favorite9×

    Aldi

    retail

    CITY TASTE#18
    CHIEFS FANSnot ranked
    LOCAL PULL9×
    ON BOTH LISTS
  • Local favorite14×

    Bump Boxes

    health and beauty

    CITY TASTE#21
    CHIEFS FANSnot ranked
    LOCAL PULL14×
  • Local favorite14×

    Stella & Dot

    fashion

    CITY TASTE#22
    CHIEFS FANSnot ranked
    LOCAL PULL14×
  • Local favorite7×

    Uncommon James

    fashion

    CITY TASTE#24
    CHIEFS FANSnot ranked
    LOCAL PULL7×

Food partners

Around Dozer Park

Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.

  1. 1

    One WorldCoffee

    1.9 km$★ 4.6(309) 672-1522

    MTWTFSS
  2. 2

    Walmart SupercenterBakery & dessert

    1.2 km$★ 3.7(309) 694-0513

    MTWTFSS
  3. 3

    Texas RoadhouseRestaurant

    1.5 km$$★ 4.5(309) 698-6000

    MTWTFSS
  4. 4

    Steak 'n ShakeBurgers

    0.8 km$★ 3.5(309) 699-4331

    MTWTFSS
  5. 5

    Thanh Linh Vietnamese RestaurantRestaurant

    1.8 km$★ 4.6(309) 495-0179

    MTWTFSS
  6. 6

    Chick-fil-ARestaurant

    2.4 km$★ 4.6(309) 694-1044

    MTWTFSS
  7. 7

    Culver’sBakery & dessert

    1.1 km$★ 4.4(309) 698-9240

    MTWTFSS
  8. 8

    Bob EvansRestaurant

    2.8 km$★ 4(309) 694-4649

    MTWTFSS
  9. 9

    Johnny's Italian SteakhouseRestaurant

    1.8 km$$$★ 4.3(309) 692-3887

    MTWTFSS
  10. 10

    Sugar Wood-Fired BistroRestaurant

    0.2 km$★ 4.5(309) 676-0848

    MTWTFSS
  11. 11

    Wendy'sBurgers

    2.8 km$★ 3.4(309) 643-1180

    MTWTFSS
  12. 12

Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.

How sure is this?

+21.7%

Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.

+41%

The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.

+29

More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.

All the evidence and its limits