2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
9,279
YOUR WAY
6,255
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 1.4 | 0.8 | 1.0 | 1.9 | 0.7 | 0.5 | 6.3 |
| MATCHDAY | 3.1 | 1.2 | 1.3 | 1.3 | 1.0 | 1.4 | 9.3 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 12
- Bobblehead · 1
- Giveaway · 1
- Opening night · 1
- Family day
Wednesday, April 7 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Hickory families will love
Films, shows and characters other clubs built theme nights on, where Hickory ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- game01
Backyard Baseball
Top 15% of club towns
10 clubs ran one in 2025–26
Try it Sun, Apr 11
- film02
Peanuts
Top 31% of club towns
14 clubs ran one in 2025–26
Try it Sun, Apr 25
- TV show03
Harry Potter
Top 46% of club towns
37 clubs ran one in 2025–26
Try it Sun, May 16
- film04
Toy Story
Top 51% of club towns
12 clubs ran one in 2025–26
Try it Sun, May 30
- film05
The Sandlot
Top 52% of club towns
4 clubs ran one in 2025–26
Try it Sun, Jun 13
- film06
Jurassic Park
Top 56% of club towns
4 clubs ran one in 2025–26
Try it Sun, Jul 4
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Hickory likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Lowe'sBOTH
- 2Hickory Furniture Mart
- 3Catawba Valley Medical Center
- 4Frye Regional Medical Center
- 5Hickory Daily Record
- 6Lenoir-Rhyne University
- 7Hickory Metro Convention Center
- 8Hickory Motor Speedway
- 9Ingles Markets
- 10Food Lion
50 more on the full list.
- Local favorite21×
Lilly Pulitzer
fashion
CITY TASTE#7CRAWDADS FANS#66LOCAL PULL21× - Local favorite20×
Vineyard Vines
fashion
CITY TASTE#15CRAWDADS FANS#46LOCAL PULL20× - Hometown legend33×
Marley Lilly
fashion
CITY TASTE#9CRAWDADS FANS#92LOCAL PULL33× - Hometown legend75×
Girl Tribe
fashion
CITY TASTE#4CRAWDADS FANS#289LOCAL PULL75× - Local favorite11×
Pura Vida Bracelets
fashion
CITY TASTE#17CRAWDADS FANS#171LOCAL PULL11× - Local favorite22×
Chick-fil-A
dining
CITY TASTE#14CRAWDADS FANS#215ON BOTH LISTSLOCAL PULL22×
Food partners
Around L.P. Frans Stadium
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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- 7
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.