2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
35,226
YOUR WAY
19,555
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 1.7 | 2.9 | 4.2 | 0.0 | 6.0 | 3.7 | 1.1 | 19.6 |
| MATCHDAY | 1.7 | 5.6 | 9.4 | 2.9 | 7.5 | 5.3 | 2.8 | 35.2 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 12
- Bobblehead · 1
- Giveaway · 9
- Theme night · 8
- Opening night · 1
- Family day
Tuesday, September 7 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Des Moines families will love
Films, shows and characters other clubs built theme nights on, where Des Moines ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Superman
Top 5% of club towns
6 clubs ran one in 2025–26
Try it Wed, May 5
- TV show02
Harry Potter
Top 6% of club towns
37 clubs ran one in 2025–26, yours included
Try it Sun, May 9
- film03
Toy Story
Top 14% of club towns
12 clubs ran one in 2025–26
Try it Sun, May 23
- TV show04
SpongeBob SquarePants
Top 28% of club towns
7 clubs ran one in 2025–26
Try it Wed, Aug 11
- film05
Jurassic Park
Top 50% of club towns
4 clubs ran one in 2025–26
Try it Wed, Aug 25
- game06
Backyard Baseball
Top 67% of club towns
10 clubs ran one in 2025–26
Try it Sun, Aug 29
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Des Moines likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Hy-Vee
- 2Casey's General Store
- 3Iowa Farm Bureau
- 4Wells Fargo
- 5Principal Financial Group
- 6Kum & Go
- 7Hansen's Dairy
- 8Prairie Farms Dairy
- 9Iowa Beef Industries
- 10Dennis Foods
126 more on the full list.
- Hometown legend60×
Buckle
fashion
CITY TASTE#5CUBS FANSnot rankedLOCAL PULL60× - Hometown legend43×
Rue21
fashion
CITY TASTE#7CUBS FANSnot rankedLOCAL PULL43× - Local favorite15×
Aldi
retail
CITY TASTE#11CUBS FANSnot rankedON BOTH LISTSLOCAL PULL15× - Local favorite11×
Hobby Lobby
retail
CITY TASTE#13CUBS FANSnot rankedON BOTH LISTSLOCAL PULL11× - Local favorite19×
Maurices
retail
CITY TASTE#16CUBS FANSnot rankedLOCAL PULL19× - Local favorite11×
Love Your Melon
fashion
CITY TASTE#19CUBS FANSnot rankedLOCAL PULL11×
Food partners
Around Principal Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.