2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
14,296
YOUR WAY
5,974
| MONTH | APR | MAY | JUN | JUL | AUG | FANS |
|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 0.7 | 1.2 | 1.2 | 2.3 | 0.6 | 6.0 |
| MATCHDAY | 0.5 | 1.2 | 4.0 | 3.8 | 4.7 | 14.3 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 8
- Giveaway · 4
- Theme night · 1
- Opening night · 1
- Family day
Tuesday, July 6 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Midland families will love
Films, shows and characters other clubs built theme nights on, where Midland ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- game01
Backyard Baseball
Top 4% of club towns
10 clubs ran one in 2025–26
Try it Tue, Aug 10
- TV show02
Harry Potter
Top 26% of club towns
37 clubs ran one in 2025–26
Try it Sun, Apr 11
- film03
Toy Story
Top 31% of club towns
12 clubs ran one in 2025–26
Try it Sun, Apr 25
- TV show04
SpongeBob SquarePants
Top 57% of club towns
7 clubs ran one in 2025–26
Try it Sun, May 9
- music05
Taylor Swift
Top 62% of club towns
3 clubs ran one in 2025–26
Try it Sun, May 23
- brand06
Pokémon GO
Top 68% of club towns
4 clubs ran one in 2025–26
Try it Sun, Jun 6
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Midland likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Dow
- 2Herbruck's
- 3Bil-Mar Foods
- 4Sweetwater Creamery
- 5KrogerBOTH
- 6Meijer
- 7Spartan Stores
- 8Family Fare
- 9Tim Hortons
- 10Culver's
112 more on the full list.
- Hometown legend30×
Shinola Detroit
fashion
CITY TASTE#10LOONS FANSnot rankedLOCAL PULL30× - Local favorite23×
Sister Pie
dining
CITY TASTE#13LOONS FANSnot rankedLOCAL PULL23× - Local favorite13×
Love Your Melon
fashion
CITY TASTE#16LOONS FANSnot rankedLOCAL PULL13× - Local favorite7×
Pura Vida Bracelets
fashion
CITY TASTE#26LOONS FANSnot rankedLOCAL PULL7× - Local favorite6×
Starbucks
dining
CITY TASTE#21LOONS FANSnot rankedON BOTH LISTSLOCAL PULL6× - Local favorite6×
Ulta
health and beauty
CITY TASTE#22LOONS FANSnot rankedLOCAL PULL6×
Food partners
Around Dow Diamond
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.