2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
4,792
YOUR WAY
2,004
| MONTH | APR | MAY | JUN | JUL | AUG | FANS |
|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 0.8 | 0.8 | 0.3 | 0.0 | 0.2 | 2.0 |
| MATCHDAY | 0.4 | 0.7 | 1.3 | 0.8 | 1.5 | 4.8 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 1
- Bobblehead · 1
- Giveaway · 9
- Theme night · 5
- Opening night · 1
- Family day
Thursday, June 17 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Eugene families will love
Films, shows and characters other clubs built theme nights on, where Eugene ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- TV show01
Harry Potter
Top 1% of club towns
37 clubs ran one in 2025–26
Try it Sun, Jun 20
- film02
The Sandlot
Top 3% of club towns
4 clubs ran one in 2025–26
Try it Sun, Jul 4
- film03
Superman
Top 7% of club towns
6 clubs ran one in 2025–26
Try it Sun, Jul 25
- film04
Toy Story
Top 14% of club towns
12 clubs ran one in 2025–26
Try it Thu, Aug 19
- film05
Jurassic Park
Top 28% of club towns
4 clubs ran one in 2025–26
Try it Thu, Aug 26
- film06
Barbie
Top 43% of club towns
7 clubs ran one in 2025–26
Try it Sun, Apr 11
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Eugene likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Voodoo DoughnutBOTH
- 2Track Town Pizza
- 3Off the Waffle
- 4Sizzle Pie
- 5Pizza Research Institute
- 6Papa Murphy's
- 7Shari's
- 8Zupan's Markets
- 9Fred Meyer
- 10Market of Choice
46 more on the full list.
- Hometown legend151×
Dutch Bros Coffee
food and beverage
CITY TASTE#2EMERALDS FANSnot rankedON BOTH LISTSLOCAL PULL151× - Local favorite13×
Recreational Equipment Inc
fashion
CITY TASTE#4EMERALDS FANSnot rankedLOCAL PULL13× - Local favorite10×
Patagonia
fashion
CITY TASTE#6EMERALDS FANSnot rankedLOCAL PULL10× - Hometown legend25×
Will Leather Goods
fashion
CITY TASTE#12EMERALDS FANSnot rankedLOCAL PULL25× - Local favorite23×
Pendleton Woolen Mills
fashion
CITY TASTE#13EMERALDS FANSnot rankedLOCAL PULL23× - Local favorite20×
Brew Dr
food and beverage
CITY TASTE#15EMERALDS FANSnot rankedLOCAL PULL20×
Food partners
Around PK Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.