2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
9,005
YOUR WAY
7,093
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 3.2 | 0.9 | 1.1 | 0.7 | 0.9 | 0.4 | 7.1 |
| MATCHDAY | 3.1 | 2.0 | 1.3 | 0.8 | 1.8 | 0.1 | 9.0 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 14
- Bobblehead · 2
- Giveaway · 13
- Theme night · 4
- Opening night · 1
- Family day
Tuesday, April 13 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights San Jose families will love
Films, shows and characters other clubs built theme nights on, where San Jose ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- TV show01
Bluey
Top 3% of club towns
25 clubs ran one in 2025–26, yours included
Try it Sun, Apr 4
- brand02
Hello Kitty
Top 6% of club towns
8 clubs ran one in 2025–26
Try it Sun, Apr 18
- film03
Superman
Top 6% of club towns
6 clubs ran one in 2025–26
Try it Thu, Apr 15
- brand04
Pokémon GO
Top 6% of club towns
4 clubs ran one in 2025–26
Try it Thu, Apr 29
- brand05
Star Wars
Top 7% of club towns
63 clubs ran one in 2025–26, yours included
Try it Sun, May 2
- film06
Peanuts
Top 10% of club towns
14 clubs ran one in 2025–26
Try it Sun, May 16
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more San Jose likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Peet's Coffee
- 2Philz CoffeeBOTH
- 3Blue Bottle CoffeeBOTH
- 4Equator Coffees
- 5Yerba Buena Coffee
- 6Ghirardelli
- 7Bay Area Bagel Co.
- 8Original Joe's
- 9Pasta Pomodoro
- 10Mountain Mike's Pizza
121 more on the full list.
- Hometown legend30×
Adapt.
fashion
CITY TASTE#10GIANTS FANS#25LOCAL PULL30× - Hometown legend33×
Philz Coffee
dining
CITY TASTE#9GIANTS FANS#91ON BOTH LISTSLOCAL PULL33× - Local favorite20×
Visit California
travel
CITY TASTE#15GIANTS FANS#73LOCAL PULL20× - Local favorite13×
Peet's Coffee & Tea
dining
CITY TASTE#24GIANTS FANS#117LOCAL PULL13× - Local favorite13×
Hawaiian Airlines
travel
CITY TASTE#23GIANTS FANS#187LOCAL PULL13× - Crowd pleaser5×
Porto's Bakery & Café
dining
CITY TASTE#61GIANTS FANS#44LOCAL PULL5×
Food partners
Around Excite Ballpark
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.