MATCHDAY
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Hill City Howlers

Single-ACity StadiumLynchburg, Virginia
QLOO CITY TASTE

2027 promotion plan

Same nights, better dates

ADDED FANS, 2027

9,442

YOUR WAY

6,406

ADDED FANS BY MONTH, THOUSANDS (ESTIMATES)
MONTHAPRMAYJUNJULAUGSEPFANS
YOUR 2026 WAY1.30.61.71.01.40.56.4
MATCHDAY2.20.72.10.93.10.59.4
+3,036 fans · 1.5×Fireworks on 9 Thursdays, 1 Saturday, 1 Tuesday and 1 Friday.

Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.

Season board

  • Fireworks · 12
  • Bobblehead · 2
  • Giveaway · 20
  • Opening night · 1
  • Family day
APR
MAY
JUN
JUL
AUG
SEP

Thursday, August 5 · Fireworks

Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.

+701

Family theme nights

Nights Lynchburg families will love

Films, shows and characters other clubs built theme nights on, where Lynchburg ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.

  1. film01

    Barbie

    Top 12% of club towns

    7 clubs ran one in 2025–26

  2. film02

    Toy Story

    Top 13% of club towns

    12 clubs ran one in 2025–26

  3. TV show03

    Harry Potter

    Top 14% of club towns

    37 clubs ran one in 2025–26

  4. game04

    Backyard Baseball

    Top 23% of club towns

    10 clubs ran one in 2025–26

  5. TV show05

    Bluey

    Top 33% of club towns

    25 clubs ran one in 2025–26

  6. music06

    Taylor Swift

    Top 37% of club towns

    3 clubs ran one in 2025–26

Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.

Sponsor board

Your hand of sponsors

Brands are cards. Rarity is how much more Lynchburg likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.

SCOUTING LIST · ASSISTANT

  1. 1Liberty Bank
  2. 2Centra Health
  3. 3Lynchburg Regional Hospital
  4. 4Virginia Baptist Hospital
  5. 5Carilion Clinic
  6. 6Bank of the James
  7. 7Pinnacle Bank
  8. 8Apex Clean Energy
  9. 9Framaco
  10. 10Thomas Jefferson Ice Cream

117 more on the full list.

  • Hometown legend49×

    Altar'd State

    fashion

    CITY TASTE#3
    HOWLERS FANSnot ranked
    LOCAL PULL49×
  • Hometown legend75×

    Chick-fil-A

    dining

    CITY TASTE#4
    HOWLERS FANSnot ranked
    LOCAL PULL75×
    ON BOTH LISTS
  • Local favorite12×

    Madewell

    fashion

    CITY TASTE#6
    HOWLERS FANSnot ranked
    LOCAL PULL12×
  • Local favorite9×

    Patagonia

    fashion

    CITY TASTE#7
    HOWLERS FANSnot ranked
    LOCAL PULL9×
  • Local favorite16×

    Starbucks

    dining

    CITY TASTE#8
    HOWLERS FANSnot ranked
    LOCAL PULL16×
    ON BOTH LISTS
  • Local favorite11×

    Rifle Paper Co.

    fashion

    CITY TASTE#10
    HOWLERS FANSnot ranked
    LOCAL PULL11×

Food partners

Around City Stadium

Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.

  1. 1

    IHOPRestaurant

    2.7 km$★ 4(434) 239-9725

    MTWTFSS
  2. 2

    La CarretaRestaurant

    2.2 km$★ 4.4(434) 528-6800

    MTWTFSS
  3. 3

    Arby'sDeli

    2.9 km$★ 4(434) 237-4202

    MTWTFSS
  4. 4

    McDonald'sCoffee

    1.2 km$★ 3.3(434) 845-5943

    MTWTFSS
  5. 5

    Waffle HouseRestaurant

    2.8 km$★ 4.2(434) 515-3532

    MTWTFSS
  6. 6

    Taco BellRestaurant

    3 km$★ 4(434) 333-6140

    MTWTFSS
  7. 7

    Osaka Japanese RestaurantRestaurant

    2.8 km$★ 4.4(434) 385-0182

    MTWTFSS
  8. 8

    Milan Indian CuisineRestaurant

    2.7 km$$★ 4.2(434) 237-7990

    MTWTFSS
  9. 9

    YamatoRestaurant

    2.1 km$★ 4.4(434) 237-8828

    MTWTFSS
  10. 10

    Wendy'sBurgers

    0.9 km$★ 3.5(434) 528-1383

    MTWTFSS
  11. 11

    Hardee'sBurgers

    2.2 km$★ 3.5(434) 528-0007

    MTWTFSS
  12. 12

    Little Caesars PizzaPizza

    2.9 km$★ 3.4(434) 237-2222

    MTWTFSS

Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.

How sure is this?

+21.7%

Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.

+41%

The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.

+29

More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.

All the evidence and its limits