2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
56,210
YOUR WAY
41,763
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 9.3 | 12.4 | 5.2 | 3.7 | 4.8 | 6.4 | 41.8 |
| MATCHDAY | 11.9 | 20.1 | 6.0 | 3.7 | 6.7 | 7.8 | 56.2 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 15
- Bobblehead · 5
- Giveaway · 20
- Theme night · 22
- Opening night · 1
- Family day
Thursday, April 8 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights El Paso families will love
Films, shows and characters other clubs built theme nights on, where El Paso ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- brand01
Star Wars
Top 9% of club towns
63 clubs ran one in 2025–26
Try it Sun, May 9
- film02
Peanuts
Top 11% of club towns
14 clubs ran one in 2025–26, yours included
Try it Sun, May 16
- brand03
WWE
Top 17% of club towns
6 clubs ran one in 2025–26, yours included
Try it Sun, May 30
- brand04
Hello Kitty
Top 23% of club towns
8 clubs ran one in 2025–26
Try it Wed, Jul 21
- TV show05
SpongeBob SquarePants
Top 25% of club towns
7 clubs ran one in 2025–26
Try it Fri, Apr 9
- brand06
Marvel
Top 28% of club towns
12 clubs ran one in 2025–26
Try it Fri, Apr 23
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more El Paso likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Chuy's
- 2Chico's Tacos
- 3Sparky's Pizza
- 4Ardovino's Desert Crossing
- 5Mesa Pizza
- 6Tacos Cristina
- 7Tacos Chapultepec
- 8Juan's Tacos
- 9Pollo Campero
- 10Sonic Drive-InBOTH
133 more on the full list.
- Local favorite6×
Taco Cabana
dining
CITY TASTE#47CHIHUAHUAS FANS#18LOCAL PULL6× - Local favorite10×
H-E-B
retail
CITY TASTE#29CHIHUAHUAS FANS#47ON BOTH LISTSLOCAL PULL10× - Hometown legend100×
Whataburger
dining
CITY TASTE#3CHIHUAHUAS FANS#161ON BOTH LISTSLOCAL PULL100× - Local favorite20×
Favor Delivery
app
CITY TASTE#15CHIHUAHUAS FANS#93LOCAL PULL20× - Local favorite17×
Kendra Scott
fashion
CITY TASTE#18CHIHUAHUAS FANS#85LOCAL PULL17× - Local favorite20×
Flavorgod Seasonings
food and beverage
CITY TASTE#10CHIHUAHUAS FANS#166LOCAL PULL20×
Food partners
Around Southwest University Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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- 4
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.