2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
30,408
YOUR WAY
8,351
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 1.8 | 1.2 | 1.2 | 0.0 | 2.6 | 0.0 | 1.5 | 8.4 |
| MATCHDAY | 1.8 | 6.4 | 4.2 | 2.1 | 5.4 | 6.5 | 4.0 | 30.4 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 13
- Bobblehead · 1
- Giveaway · 2
- Opening night · 1
- Family day
Thursday, August 12 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Charlotte families will love
Films, shows and characters other clubs built theme nights on, where Charlotte ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Peanuts
Top 26% of club towns
14 clubs ran one in 2025–26
Try it Sun, Apr 4
- TV show02
PAW Patrol
Top 29% of club towns
10 clubs ran one in 2025–26
Try it Sun, Apr 18
- brand03
WWE
Top 30% of club towns
6 clubs ran one in 2025–26
Try it Sun, May 2
- TV show04
Peppa Pig
Top 31% of club towns
3 clubs ran one in 2025–26
Try it Sun, May 16
- game05
Backyard Baseball
Top 34% of club towns
10 clubs ran one in 2025–26
Try it Sun, May 30
- brand06
Marvel
Top 42% of club towns
12 clubs ran one in 2025–26
Try it Sun, Jun 13
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Charlotte likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Harris Teeter
- 2Food Lion
- 3Bojangles
- 4Cook Out
- 5Ham's Restaurant
- 6Price's Chicken Coop
- 7Mac's Speed Shop
- 8Dilworth Dog House
- 9Bailey's Sports Grill
- 10Zada Jane's
92 more on the full list.
- Hometown legend151×
Girl Tribe
fashion
CITY TASTE#2KNIGHTS FANS#11LOCAL PULL151× - Local favorite8×
Lilly Pulitzer
fashion
CITY TASTE#19KNIGHTS FANS#43LOCAL PULL8× - Local favorite7×
Eddie V's
dining
CITY TASTE#45KNIGHTS FANS#48LOCAL PULL7× - Hometown legend27×
Favor Delivery
app
CITY TASTE#11KNIGHTS FANS#214LOCAL PULL27× - Local favorite12×
CAVA
dining
CITY TASTE#26KNIGHTS FANS#250LOCAL PULL12× - Hometown legend38×
Chopt
dining
CITY TASTE#8KNIGHTS FANSnot rankedLOCAL PULL38×
Food partners
Around Truist Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
Nova's BakeryCoffee
1.6 km$★ 4.2
MTWTFSS - 7
- 8
- 9
- 10
- 11
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.