2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
23,324
YOUR WAY
12,325
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 1.8 | 2.5 | 2.5 | 1.8 | 2.8 | 1.0 | 12.3 |
| MATCHDAY | 4.3 | 3.9 | 4.3 | 2.8 | 6.3 | 1.7 | 23.3 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 11
- Bobblehead · 4
- Giveaway · 9
- Theme night · 20
- Opening night · 1
- Family day
Thursday, May 13 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Lansing families will love
Films, shows and characters other clubs built theme nights on, where Lansing ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Toy Story
Top 16% of club towns
12 clubs ran one in 2025–26
Try it Wed, Apr 7
- TV show02
Harry Potter
Top 28% of club towns
37 clubs ran one in 2025–26, yours included
Try it Sun, Apr 11
- film03
The Sandlot
Top 37% of club towns
4 clubs ran one in 2025–26
Try it Wed, Apr 21
- music04
Taylor Swift
Top 40% of club towns
3 clubs ran one in 2025–26
Try it Sun, Apr 25
- game05
Backyard Baseball
Top 44% of club towns
10 clubs ran one in 2025–26, yours included
Try it Wed, Apr 28
- film06
Jurassic Park
Top 60% of club towns
4 clubs ran one in 2025–26
Try it Wed, Jun 16
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Lansing likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Jackson's Pizza
- 2Schuler Books & Music
- 3Foster Coffee
- 4Espresso Royale
- 5Biggby Coffee
- 6Tim Hortons
- 7Meijer
- 8KrogerBOTH
- 9Spartan Stores
- 10Sparrow Health System
122 more on the full list.
- Hometown legend30×
Sister Pie
dining
CITY TASTE#10LUGNUTS FANSnot rankedLOCAL PULL30× - Hometown legend27×
Shinola Detroit
fashion
CITY TASTE#11LUGNUTS FANSnot rankedLOCAL PULL27× - Crowd pleaser4×
Patagonia
fashion
CITY TASTE#17LUGNUTS FANSnot rankedLOCAL PULL4× - Local favorite7×
Sweet Heather Anne
dining
CITY TASTE#42LUGNUTS FANSnot rankedLOCAL PULL7× - Local favorite6×
Love Your Melon
fashion
CITY TASTE#38LUGNUTS FANSnot rankedLOCAL PULL6× - Local favorite7×
Merrell
fashion
CITY TASTE#46LUGNUTS FANSnot rankedLOCAL PULL7×
Food partners
Around Jackson Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
Golden Harvest RestaurantRestaurant
2 km$★ 4.3
MTWTFSS - 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.