2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
22,143
YOUR WAY
8,493
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 1.9 | 1.9 | 1.9 | 1.2 | 0.9 | 0.6 | 8.5 |
| MATCHDAY | 4.4 | 5.2 | 4.8 | 4.4 | 1.1 | 2.1 | 22.1 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 8
- Bobblehead · 2
- Giveaway · 16
- Theme night · 13
- Opening night · 1
- Family day
Thursday, June 10 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights San Antonio families will love
Films, shows and characters other clubs built theme nights on, where San Antonio ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Peanuts
Top 17% of club towns
14 clubs ran one in 2025–26
Try it Sun, Apr 18
- film02
Scooby-Doo
Top 23% of club towns
5 clubs ran one in 2025–26
Try it Wed, Apr 14
- TV show03
PAW Patrol
Top 24% of club towns
10 clubs ran one in 2025–26
Try it Tue, May 4
- brand04
Hello Kitty
Top 24% of club towns
8 clubs ran one in 2025–26
Try it Tue, May 18
- film05
Jurassic Park
Top 24% of club towns
4 clubs ran one in 2025–26
Try it Tue, May 25
- brand06
WWE
Top 28% of club towns
6 clubs ran one in 2025–26
Try it Wed, Jun 9
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more San Antonio likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1H-E-BBOTH
- 2WhataburgerBOTH
- 3Blue Bell Creameries
- 4Imperial Sugar
- 5Mi Tierra Cafe
- 6Henry's Puffy Tacos
- 7Taco CabanaBOTH
- 8Pollo Tropical
- 9Jim's Restaurants
- 10Dickey's Barbecue Pit
132 more on the full list.
- Hometown legend151×
H-E-B
retail
CITY TASTE#2MISSIONS FANSnot rankedON BOTH LISTSLOCAL PULL151× - Hometown legend100×
Whataburger
dining
CITY TASTE#3MISSIONS FANSnot rankedON BOTH LISTSLOCAL PULL100× - Hometown legend60×
Favor Delivery
app
CITY TASTE#5MISSIONS FANSnot rankedLOCAL PULL60× - Hometown legend43×
Kendra Scott
fashion
CITY TASTE#7MISSIONS FANSnot rankedLOCAL PULL43× - Hometown legend38×
Central Market
retail
CITY TASTE#8MISSIONS FANSnot rankedON BOTH LISTSLOCAL PULL38× - Hometown legend33×
Taco Cabana
dining
CITY TASTE#9MISSIONS FANSnot rankedON BOTH LISTSLOCAL PULL33×
Food partners
Around Nelson Wolff Stadium
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.