MATCHDAY
MP
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Myrtle Beach Pelicans

Single-APelicans BallparkMyrtle Beach, South Carolina
QLOO CITY TASTE

2027 promotion plan

Same nights, better dates

ADDED FANS, 2027

26,852

YOUR WAY

25,105

ADDED FANS BY MONTH, THOUSANDS (ESTIMATES)
MONTHAPRMAYJUNJULAUGFANS
YOUR 2026 WAY5.64.65.45.14.525.1
MATCHDAY7.65.65.14.34.326.9
+1,747 fans · 1.1×Fireworks on 10 Tuesdays, 6 Fridays and 1 Saturday.

Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.

Season board

  • Fireworks · 17
  • Giveaway · 3
  • Theme night · 26
  • Opening night · 1
  • Family day
APR
MAY
JUN
JUL
AUG

Tuesday, April 13 · Fireworks

Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.

+1,377

Family theme nights

Nights Myrtle Beach families will love

Films, shows and characters other clubs built theme nights on, where Myrtle Beach ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.

  1. TV show01

    Peppa Pig

    Top 20% of club towns

    3 clubs ran one in 2025–26

    Try it Sun, Apr 18

  2. TV show02

    PAW Patrol

    Top 24% of club towns

    10 clubs ran one in 2025–26

    Try it Sun, May 2

  3. TV show03

    SpongeBob SquarePants

    Top 26% of club towns

    7 clubs ran one in 2025–26

    Try it Sun, Jul 11

  4. TV show04

    Bluey

    Top 32% of club towns

    25 clubs ran one in 2025–26

    Try it Sun, Jul 18

  5. brand05

    Sesame Street

    Top 40% of club towns

    8 clubs ran one in 2025–26

    Try it Sun, Aug 1

  6. film06

    Peanuts

    Top 45% of club towns

    14 clubs ran one in 2025–26

    Try it Sun, Aug 15

Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.

Sponsor board

Your hand of sponsors

Brands are cards. Rarity is how much more Myrtle Beach likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.

SCOUTING LIST · ASSISTANT

  1. 1Ocean Drive Beach Shop
  2. 2Hard Rock Cafe Myrtle Beach
  3. 3Benny's Restaurant
  4. 4Hot Dog Heaven
  5. 5Sea Captain's House
  6. 6Calabash Seafood
  7. 7Kaminsky's Seafood
  8. 8Hook & Reel
  9. 9Greenhouse Restaurant
  10. 10Tidewater Grill

126 more on the full list.

  • Hometown legend63×

    Pura Vida Bracelets

    fashion

    CITY TASTE#3
    PELICANS FANSnot ranked
    LOCAL PULL63×
  • Hometown legend37×

    Lilly Pulitzer

    fashion

    CITY TASTE#4
    PELICANS FANSnot ranked
    LOCAL PULL37×
  • Local favorite25×

    Starbucks

    dining

    CITY TASTE#5
    PELICANS FANSnot ranked
    LOCAL PULL25×
  • Hometown legend50×

    Marley Lilly

    fashion

    CITY TASTE#6
    PELICANS FANSnot ranked
    LOCAL PULL50×
  • Local favorite19×

    Ulta

    health and beauty

    CITY TASTE#7
    PELICANS FANSnot ranked
    LOCAL PULL19×
  • Hometown legend38×

    Vineyard Vines

    fashion

    CITY TASTE#8
    PELICANS FANSnot ranked
    LOCAL PULL38×

Food partners

Around Pelicans Ballpark

Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.

  1. 1

    Sea Captain's HouseRestaurant

    2.2 km$$$★ 4.4(843) 448-8082

    MTWTFSS
  2. 2

    Captain George's Seafood RestaurantRestaurant

    1.1 km$$$★ 4.4(843) 916-2278

    MTWTFSS
  3. 3
  4. 4

    National House of PancakesRestaurant

    2.7 km$★ 4.7(843) 448-6149

    MTWTFSS
  5. 5

    Hard Rock CafeRestaurant

    0.7 km$$★ 4.3(843) 946-0007

    MTWTFSS
  6. 6

    Myrtle Beach PelicansRestaurant

    0.1 km★ 4.8(843) 918-6000

    MTWTFSS
  7. 7

    Walmart SupercenterBakery & dessert

    2.7 km$★ 4(843) 445-7781

    MTWTFSS
  8. 8

    Paula Deen's Family KitchenRestaurant

    0.8 km$★ 4.2(843) 945-1072

    MTWTFSS
  9. 9

    Johnny D’s Waffles, Myrtle BeachRestaurant

    2.2 km$★ 4.6

    MTWTFSS
  10. 10
  11. 11

    Simply Southern SmokehouseRestaurant

    1.3 km$★ 4.6(843) 839-1913

    MTWTFSS
  12. 12

    River City CafeBurgers

    1.6 km$★ 4.5(843) 448-1990

    MTWTFSS

Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.

How sure is this?

+21.7%

Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.

+41%

The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.

+29

More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.

All the evidence and its limits