2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
43,096
YOUR WAY
31,847
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 5.0 | 5.8 | 7.9 | 5.7 | 5.2 | 2.2 | 31.8 |
| MATCHDAY | 6.5 | 11.1 | 5.8 | 7.5 | 9.3 | 2.9 | 43.1 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 23
- Bobblehead · 3
- Giveaway · 1
- Opening night · 1
- Family day
Tuesday, July 6 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Reading families will love
Films, shows and characters other clubs built theme nights on, where Reading ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- brand01
Crayola
Top 4% of club towns
3 clubs ran one in 2025–26
Try it Sun, Apr 4
- music02
Taylor Swift
Top 10% of club towns
3 clubs ran one in 2025–26
Try it Sun, Apr 18
- brand03
Marvel
Top 14% of club towns
12 clubs ran one in 2025–26
Try it Sun, Jul 11
- brand04
Sesame Street
Top 14% of club towns
8 clubs ran one in 2025–26
Try it Sun, Jul 25
- film05
The Sandlot
Top 15% of club towns
4 clubs ran one in 2025–26
- brand06
WWE
Top 16% of club towns
6 clubs ran one in 2025–26
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Reading likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Snyder's of Hanover
- 2Herr's
- 3Utz
- 4Wise Potato Chips
- 5Hershey's
- 6TastykakeBOTH
- 7Stauffer's of Kissel Hill
- 8Shady Maple Smorgasbord
- 9Boscov's
- 10Giant Food Stores
113 more on the full list.
- Hometown legend75×
Visit Philly
travel
CITY TASTE#4FIGHTIN PHILS FANSnot rankedLOCAL PULL75× - Hometown legend43×
Wawa
dining
CITY TASTE#7FIGHTIN PHILS FANSnot rankedON BOTH LISTSLOCAL PULL43× - Local favorite17×
Dunkin' Donuts
food and beverage
CITY TASTE#18FIGHTIN PHILS FANSnot rankedLOCAL PULL17× - Local favorite14×
La Colombe Coffee Roasters
dining
CITY TASTE#21FIGHTIN PHILS FANSnot rankedLOCAL PULL14× - Local favorite10×
Alex and Ani
fashion
CITY TASTE#22FIGHTIN PHILS FANSnot rankedLOCAL PULL10× - Local favorite9×
Blackcraft Cult
fashion
CITY TASTE#32FIGHTIN PHILS FANSnot rankedLOCAL PULL9×
Food partners
Around FirstEnergy Stadium
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.