2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
45,665
YOUR WAY
26,047
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 2.0 | 4.3 | 2.5 | 2.3 | 7.8 | 3.4 | 3.6 | 26.0 |
| MATCHDAY | 2.4 | 5.4 | 5.2 | 3.9 | 8.5 | 12.4 | 7.9 | 45.7 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 13
- Bobblehead · 5
- Giveaway · 2
- Theme night · 21
- Opening night · 1
- Family day
Tuesday, September 14 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Worcester families will love
Films, shows and characters other clubs built theme nights on, where Worcester ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- music01
Taylor Swift
Top 3% of club towns
3 clubs ran one in 2025–26
Try it Sat, Mar 27
- film02
Scooby-Doo
Top 8% of club towns
5 clubs ran one in 2025–26
Try it Sat, Apr 10
- film03
Barbie
Top 10% of club towns
7 clubs ran one in 2025–26
Try it Sat, Apr 24
- brand04
Sesame Street
Top 14% of club towns
8 clubs ran one in 2025–26
Try it Sat, May 15
- TV show05
Peppa Pig
Top 21% of club towns
3 clubs ran one in 2025–26
Try it Sat, May 29
- film06
Toy Story
Top 23% of club towns
12 clubs ran one in 2025–26
Try it Sat, Jun 12
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Worcester likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Table Talk Pies
- 2Polar Beverages
- 3Dunkin'
- 4DeMoulas Market Basket
- 5Hannaford
- 6Big Y World Class Markets
- 7Stop & Shop
- 8Shaw's
- 9Price Chopper
- 10Cumberland FarmsBOTH
128 more on the full list.
- Hometown legend33×
TB12
fashion
CITY TASTE#9RED SOX FANSnot rankedLOCAL PULL33× - Local favorite20×
Dunkin' Donuts
food and beverage
CITY TASTE#15RED SOX FANSnot rankedLOCAL PULL20× - Local favorite19×
L.L.Bean
fashion
CITY TASTE#16RED SOX FANSnot rankedLOCAL PULL19× - Local favorite7×
Ben & Jerry's
food and beverage
CITY TASTE#19RED SOX FANSnot rankedLOCAL PULL7× - Local favorite9×
Vineyard Vines
fashion
CITY TASTE#33RED SOX FANSnot rankedLOCAL PULL9× - Local favorite9×
JetBlue Airways
travel
CITY TASTE#35RED SOX FANSnot rankedLOCAL PULL9×
Food partners
Around Polar Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.