2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
46,531
YOUR WAY
27,952
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 2.2 | 1.5 | 4.3 | 9.4 | 2.9 | 4.2 | 3.6 | 28.0 |
| MATCHDAY | 1.3 | 2.4 | 6.5 | 13.5 | 4.7 | 11.6 | 6.6 | 46.5 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 21
- Bobblehead · 6
- Giveaway · 3
- Opening night · 1
- Family day
Wednesday, September 8 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Rochester families will love
Films, shows and characters other clubs built theme nights on, where Rochester ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Toy Story
Top 1% of club towns
12 clubs ran one in 2025–26
Try it Sun, Mar 28
- film02
Scooby-Doo
Top 4% of club towns
5 clubs ran one in 2025–26
Try it Sun, Apr 11
- game03
Backyard Baseball
Top 10% of club towns
10 clubs ran one in 2025–26
Try it Sun, Apr 25
- TV show04
Harry Potter
Top 14% of club towns
37 clubs ran one in 2025–26
Try it Sun, May 9
- film05
Superman
Top 22% of club towns
6 clubs ran one in 2025–26
Try it Sun, May 23
- brand06
Sesame Street
Top 31% of club towns
8 clubs ran one in 2025–26
Try it Sun, Jun 6
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Rochester likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1WegmansBOTH
- 2Tops Markets
- 3Wegmans Pharmacy
- 4Rochester Dairy Co.
- 5Zweigle's
- 6Nick Tahou Hots
- 7Wilson's Hot Dogs
- 8Mountain Dew
- 9Pepsi
- 10Coca-Cola
108 more on the full list.
- Hometown legend75×
Wegmans
retail
CITY TASTE#4RED WINGS FANS#16ON BOTH LISTSLOCAL PULL75× - Local favorite9×
L.L.Bean
fashion
CITY TASTE#32RED WINGS FANS#67LOCAL PULL9× - Local favorite8×
Alex and Ani
fashion
CITY TASTE#28RED WINGS FANS#96LOCAL PULL8× - Hometown legend50×
Eastman Kodak
electronics
CITY TASTE#6RED WINGS FANSnot rankedLOCAL PULL50× - Local favorite9×
Ben & Jerry's
food and beverage
CITY TASTE#15RED WINGS FANSnot rankedLOCAL PULL9× - Crowd pleaser3×
Beekman1802
health and beauty
CITY TASTE#118RED WINGS FANS#34LOCAL PULL3×
Food partners
Around ESL Ballpark
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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- 4
- 5
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- 7
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.